The Mie-based brewery Isekadoya Beer announced advance ticket sales for the "4th ISEKADO × Okage Yokocho Beer Garden," to be held at Okage Yokocho on Saturday, August 8, 2026.

This event is held in conjunction with the Wind and Rain Prayer Festival, which prays for favorable wind and rain and abundant harvests at Ise Grand Shrine. Its major appeal is the chance to enjoy local Ise beer in Okage Yokocho at dusk. Event information states that registration begins at 2:00 p.m., and the event runs from 4:00 p.m. to 8:00 p.m., with Okage Yokocho as the venue. Tickets are 3,000 yen in advance and 3,500 yen on the day, sold as a set of five enjoyment tickets. Each ticket can be exchanged for one beer or one food item.

Isekadoya Beer is a craft brewery based in Ise, and since 1997 it has been brewing beer against the backdrop of the brewing culture of the long-established Nikenchaya Mochi Kadoya Honten. As a brand that has earned recognition in competitions in Japan and abroad, this Beer Garden deserves attention not just as a drinking event, but as a place to enjoy Ise's culture and beer together.

Okage Yokocho will also offer special menu items paired with beer. If you're planning to visit Ise, it could be a good opportunity to combine sightseeing with a relaxed taste of local craft beer.