Setouchi Brewery to Hold "Riverside 351" Campaign from March 13 to 15
Setouchi Brewery in Kagawa announced its "Riverside 351" campaign for March 13-15. In addition to a perk for participants in the March 15 Kagawa Marathon, the brewery also plans to offer a White Day-limited flight menu on March 14. It looks set to be a weekend that will attract both runners and beer fans.
Hop BroSetouchi Brewery in Kagawa is running a "Riverside 351" campaign from March 13 to 15. The taproom weekend sounds like it will be exciting for both runners and beer lovers!
MugiWhoa, "Riverside 351" already sounds stylish! What are they doing?
Hop BroThe main draw is a perk tied to the Kagawa Marathon on March 15. If you show proof of participation, like a RUN PASSPORT, you get one 350 ml bottle of either WET HOP IPA or SMOKED HAZY IPA.
MugiWhat? Wet hop doesn't just mean the hops are wet, right?!
Hop BroGood question. It's a brewing method that uses freshly harvested hops, so compared with dried hops, it tends to give off a greener, fresher aroma. It sounds like the kind of beer that could help you recover after the finish line.
MugiOhhh! That sounds like it could revive even me, and I didn't even run! What kind of beer is SMOKED HAZY IPA? That name is intense!
Hop BroIt's a style that combines the juiciness of a hazy IPA with a smoky aroma accent. It should have a gentle smokiness, but with bitterness kept soft so it's easy to drink. The kind of beer that turns your vocabulary back into just "tasty."
MugiBeer so good it erases your vocabulary! So what's the White Day event on March 14?
Hop BroInstead of the usual three-beer flight, they're offering a limited menu of two beers plus cookies. They even mention that it pairs well with `ROYAL MILK TEA HAZY IPA`, and since outside food is allowed, it'll be like a pairing experiment lab.
MugiA reward for runners, cookie pairings for me... Setouchi Brewery really loves its region! March 13-15, let's go to the taproom and drink together!
Setouchi Brewery in Kagawa posted on Instagram at 8:00 p.m. on March 7, 2026, announcing a taproom campaign for mid-March.
Visitor perk tied to the March 15 Kagawa Marathon
According to the post, the brewery will offer a perk for runners to coincide with the Kagawa Marathon held on March 15. Visitors who show proof of participation, such as a RUN PASSPORT, will receive one bottle of either WET HOP IPA (350 ml) or SMOKED HAZY IPA (350 ml) as a gift. The post also included a message encouraging people to enjoy a beer after finishing the race.
White Day on March 14
For March 14, the White Day promotion will feature a special flight menu that normally consists of three beers, but will instead be offered as two beers plus cookies. The post also mentioned `ROYAL MILK TEA HAZY IPA` as a beer that pairs well with cookies. In addition, outside food is welcome, so visitors can try pairing the beers with sweets or meals.
Brewery background
Based in Takamatsu City, Setouchi Brewery produces craft beer rooted in the climate and character of the Seto Inland Sea. Its official website also notes that it operates a taproom where bottled beer is sold on weekdays and freshly poured draft beer is available on weekends. These three days, which connect a local event with a beer experience, seem like a very locally grounded initiative from the brewery.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroSetouchi Brewery in Kagawa is running a "Riverside 351" campaign from March 13 to 15. The taproom weekend sounds like it will be exciting for both runners and beer lovers!
MugiWhoa, "Riverside 351" already sounds stylish! What are they doing?
Hop BroThe main draw is a perk tied to the Kagawa Marathon on March 15. If you show proof of participation, like a RUN PASSPORT, you get one 350 ml bottle of either WET HOP IPA or SMOKED HAZY IPA.
MugiWhat? Wet hop doesn't just mean the hops are wet, right?!
Hop BroGood question. It's a brewing method that uses freshly harvested hops, so compared with dried hops, it tends to give off a greener, fresher aroma. It sounds like the kind of beer that could help you recover after the finish line.
MugiOhhh! That sounds like it could revive even me, and I didn't even run! What kind of beer is SMOKED HAZY IPA? That name is intense!
Hop BroIt's a style that combines the juiciness of a hazy IPA with a smoky aroma accent. It should have a gentle smokiness, but with bitterness kept soft so it's easy to drink. The kind of beer that turns your vocabulary back into just "tasty."
MugiBeer so good it erases your vocabulary! So what's the White Day event on March 14?
Hop BroInstead of the usual three-beer flight, they're offering a limited menu of two beers plus cookies. They even mention that it pairs well with `ROYAL MILK TEA HAZY IPA`, and since outside food is allowed, it'll be like a pairing experiment lab.
MugiA reward for runners, cookie pairings for me... Setouchi Brewery really loves its region! March 13-15, let's go to the taproom and drink together!
