GOOD HOPS to Join “Beer or beer?” at Nihombashi Mitsukoshi
Iwate-based brewery GOOD HOPS will participate in “Beer or beer?” at Nihombashi Mitsukoshi Main Store from October 30 to November 3, 2026. The event will offer an opportunity to discover beers from a brewery focused on growing, researching, and brewing with Japanese hops.
Hop BroGOOD HOPS from Tono, Iwate, is coming to Nihombashi Mitsukoshi. It’s a great chance to taste the character of Tono-grown hops in Tokyo at “Beer or beer?”
MugiWhat? Tono is a famous hop-growing area, right? Tono aromas in Tokyo sounds like a little beer trip without leaving town!
Hop BroExactly. GOOD HOPS is a brewery based in Tono that launched in spring 2025. Hop researchers, growers, and brewers work together there.
MugiThere are researchers too? So it’s not only brewing beer—it’s a brewery that studies hops?
Hop BroThat’s right. They research new hop varieties, cultivation, and processing, including non-heated lupulin extraction from hop cones they grow in their own fields.
MugiLupu…lin? That sounds like a dessert! What is lupulin?
Hop BroClose, but it isn’t pudding. Lupulin is where much of a hop’s aroma and bitterness comes from. Avoiding heat can help preserve delicate aromas.
MugiSo it’s research to protect hop aroma! I might become the person who always hunts for aroma clues in every beer!
Hop BroTheir range includes Tono-hop pale ales, IPAs, and experimental recipes. But the event’s beer list is not announced yet, so check official updates before visiting.
MugiI want both a pale ale and an IPA! Since details are pending, we should check the official updates first. I’d cry if my favorite sold out!
Hop BroThe event runs from October 30 through November 3, 2026—the “Beer or beer?” dates. It’s presented by Isekado Brewery and Nihombashi Mitsukoshi, so a brewery tasting tour sounds likely too.
MugiA glass of Tono’s hop research in Tokyo, plus tasting comparisons? Let’s drink GOOD HOPS, Hop Bro!
Hop BroIt’s a plan. Let’s picture the fields of Tono as we raise our glasses. Cheers to Japanese hops!
GOOD HOPS, a brewery based in Tono, Iwate Prefecture, is scheduled to appear at “Beer or beer?” at Nihombashi Mitsukoshi Main Store from Friday, October 30 through Tuesday, November 3, 2026. The event’s official Instagram introduced the brewery as “Beer #12.”\n\n“Beer or beer?” is a beer-focused project presented by Ise Kadoya Brewery and Nihombashi Mitsukoshi. The post does not specify GOOD HOPS’ serving dates, available beers, or sales format, so visitors should check the event and brewery’s official channels before attending.\n\nGOOD HOPS operates in Tono, one of Japan’s leading hop-growing regions. According to the brewery, it was established in spring 2025 and works not only on brewing beer but also on developing and cultivating new hop varieties and researching processing techniques. Hop researchers, farmers, and brewers collaborate to explore the potential of Japanese-grown hops.\n\nThe brewery grows hops on its own-managed fields in Tono and processes the harvested flowers using its own techniques. It is also researching a non-heating method to separate lupulin from hop cones, aiming to preserve the character and aroma of the raw material. Its portfolio includes pale ales and IPAs made with Tono-grown hops, as well as experimental beers developed through ongoing research.\n\nFor beer fans in Tokyo, this appearance will be a chance to taste beers connected to Tono’s hop-growing culture and learn more about GOOD HOPS’ efforts to build the future of Japanese hops.\n\nFor the latest information on participating dates, beers, and opening hours, see the GOOD HOPS official website and the official “Beer or beer?” Instagram post.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroGOOD HOPS from Tono, Iwate, is coming to Nihombashi Mitsukoshi. It’s a great chance to taste the character of Tono-grown hops in Tokyo at “Beer or beer?”
MugiWhat? Tono is a famous hop-growing area, right? Tono aromas in Tokyo sounds like a little beer trip without leaving town!
Hop BroExactly. GOOD HOPS is a brewery based in Tono that launched in spring 2025. Hop researchers, growers, and brewers work together there.
MugiThere are researchers too? So it’s not only brewing beer—it’s a brewery that studies hops?
Hop BroThat’s right. They research new hop varieties, cultivation, and processing, including non-heated lupulin extraction from hop cones they grow in their own fields.
MugiLupu…lin? That sounds like a dessert! What is lupulin?
Hop BroClose, but it isn’t pudding. Lupulin is where much of a hop’s aroma and bitterness comes from. Avoiding heat can help preserve delicate aromas.
MugiSo it’s research to protect hop aroma! I might become the person who always hunts for aroma clues in every beer!
Hop BroTheir range includes Tono-hop pale ales, IPAs, and experimental recipes. But the event’s beer list is not announced yet, so check official updates before visiting.
MugiI want both a pale ale and an IPA! Since details are pending, we should check the official updates first. I’d cry if my favorite sold out!
Hop BroThe event runs from October 30 through November 3, 2026—the “Beer or beer?” dates. It’s presented by Isekado Brewery and Nihombashi Mitsukoshi, so a brewery tasting tour sounds likely too.
MugiA glass of Tono’s hop research in Tokyo, plus tasting comparisons? Let’s drink GOOD HOPS, Hop Bro!
Hop BroIt’s a plan. Let’s picture the fields of Tono as we raise our glasses. Cheers to Japanese hops!
