ISEKADO Beer to Hold Its 29th Anniversary Festival at Shimono Factory in Ise City on April 18
ISEKADO Beer will hold its 29th Anniversary Festival on April 18 at its Shimono Factory in Ise City, Mie. Admission is free, and advance beer tickets, limited-edition beers, and commemorative goods have also been announced, with preparations underway for a one-day event centered on the anniversary.
Hop BroISEKADO is holding its 29th Anniversary Festival, and the fact that it's on April 18 with everyone gathering at the Shimono Factory in Ise City is seriously exciting.
MugiWhoa! A brewery anniversary event with free admission? That's incredibly generous!
Hop BroIt is. The venue is ISEKADO Shimono Factory, and the hours are 10:00 a.m. to 5:00 p.m. The best part of an anniversary festival is being able to enjoy the brewery atmosphere itself.
MugiWhat? But how do you drink the beer? A ticket system sounds kind of complicated!
Hop BroThat's where the advance beer tickets come in handy. Three tickets for 1,500 yen, five for 2,400 yen, and ten for 4,500 yen. On the day, they're effectively 600 yen each, so you can start drinking before you even bother doing the math with a glass in hand.
MugiWait, and they can be used for merchandise too? I'm definitely going to end up buying a T-shirt if I notice that!
Hop BroExactly. The big highlight is Nikukyuu IPA, right? Playing on the reading of 29 as 'niku' feels so ISEKADO, and since it's an IPA, it should really let the hop aroma shine.
MugiOhhh! I think IPAs are the bitter ones, right? But with a name like 'Nikukyuu,' it somehow feels cute and easy to drink!
Hop BroRight, IPA is a style where hops often take center stage, so the aroma and bitterness stand out. And with 29th-anniversary T-shirts and even Nihiki tenugui on top of that, it's fully in anniversary celebration mode.
MugiAnd there's even an eve event on April 17 and a brewery tour the day after? One day isn't enough!
Hop BroExactly. It feels like you can experience 29 years of ISEKADO right there at the place where it all grew, so if you love beer, this is definitely one to put on your calendar.
MugiYeah, an anniversary festival where you can experience the Ise site firsthand sounds amazing. If you toast at the brewery, I bet everything will taste even better than usual!
Overview of the 29th Anniversary Festival
ISEKADO (ISEKADO Beer) will hold its "29th Anniversary Festival" on Saturday, April 18, 2026 at its Shimono Factory in Ise City, Mie Prefecture. The venue is ISEKADO Shimono Factory, the event runs from 10:00 a.m. to 5:00 p.m., and admission is free. On the special site, updates will be posted gradually under the heading "Thanks to you, 29 years."
Advance Beer Tickets on Sale
One of the main highlights this time is the advance beer tickets that can be used on the day. They can be purchased at the venue for 600 yen each, but the advance set sales are more affordable: 3 tickets for 1,500 yen, 5 tickets for 2,400 yen, and 10 tickets for 4,500 yen. The tickets can be used not only for beer but also for merchandise purchases. The sales deadline is Friday, April 17 at noon, and no paper tickets or QR codes will be sent; on the day, purchasers will redeem them by showing the purchase-complete screen or confirmation email at the reception.
Limited Beers and Commemorative Items Too
The special site also lists items tied to the 29th anniversary. It includes "Nikukyuu IPA" (a play on 29, read as "niku"), 29th Anniversary T-shirts, Nihiki tenugui, 29th anniversary assorted sets, and more, making the lineup anniversary-worthy not only in beer but also in merchandise. In addition, an eve festival is scheduled for Friday, April 17, the day before the anniversary festival, and on Sunday, April 19, a brewery tour and a pilgrimage tour guided by the company president are also planned.
As a Brewery Nurtured in Ise
ISEKADO is a brewery rooted in Ise's long-established "Nikenchaya Kadoya Mochiten," and it has aimed from local Ise to world-class beer. Its official site also introduces its history of expanding its core and limited offerings while accumulating awards in international competitions. The 29th Anniversary Festival is likely to be positioned as an event where visitors can experience the Ise site that has produced those achievements, just as it is.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroISEKADO is holding its 29th Anniversary Festival, and the fact that it's on April 18 with everyone gathering at the Shimono Factory in Ise City is seriously exciting.
MugiWhoa! A brewery anniversary event with free admission? That's incredibly generous!
Hop BroIt is. The venue is ISEKADO Shimono Factory, and the hours are 10:00 a.m. to 5:00 p.m. The best part of an anniversary festival is being able to enjoy the brewery atmosphere itself.
MugiWhat? But how do you drink the beer? A ticket system sounds kind of complicated!
Hop BroThat's where the advance beer tickets come in handy. Three tickets for 1,500 yen, five for 2,400 yen, and ten for 4,500 yen. On the day, they're effectively 600 yen each, so you can start drinking before you even bother doing the math with a glass in hand.
MugiWait, and they can be used for merchandise too? I'm definitely going to end up buying a T-shirt if I notice that!
Hop BroExactly. The big highlight is Nikukyuu IPA, right? Playing on the reading of 29 as 'niku' feels so ISEKADO, and since it's an IPA, it should really let the hop aroma shine.
MugiOhhh! I think IPAs are the bitter ones, right? But with a name like 'Nikukyuu,' it somehow feels cute and easy to drink!
Hop BroRight, IPA is a style where hops often take center stage, so the aroma and bitterness stand out. And with 29th-anniversary T-shirts and even Nihiki tenugui on top of that, it's fully in anniversary celebration mode.
MugiAnd there's even an eve event on April 17 and a brewery tour the day after? One day isn't enough!
Hop BroExactly. It feels like you can experience 29 years of ISEKADO right there at the place where it all grew, so if you love beer, this is definitely one to put on your calendar.
MugiYeah, an anniversary festival where you can experience the Ise site firsthand sounds amazing. If you toast at the brewery, I bet everything will taste even better than usual!
