Hansharo Beer refreshes its "Fresh-Squeezed Lemon Beer" with a new label in collaboration with Ramen Young
Hansharo Beer has relaunched its collaboration beer "Fresh-Squeezed Lemon Beer" with a new label design in partnership with the popular ramen shop Ramen Young in Mishima City. Designed to let the lemon’s fruit character come through even more freshly, it is being presented as a refreshing glass that pairs well with ramen.
Hop BroHansharo Beer in Izunokuni City has reissued its "Fresh-Squeezed Lemon Beer" with a new label, in collaboration with Ramen Young in Mishima.
MugiWait, a ramen shop and beer!? What kind of flavor is "designed to go with ramen"?
Hop BroIt’s an American Pale Ale at 4.5%, so it’s nice and light. They also revised it to make the lemon fruit character come through even more freshly than before.
MugiAmerican Pale Ale sounds kind of smart just from the name... what’s different about a pale ale?
Hop BroBasically, it has a lively aroma and a cleaner finish. The star here is lemon, and hops like Citra and Strata add that citrusy aroma.
MugiThose hop names suddenly got to be a lot! They sound like a spell, but does it really change the taste?
Hop BroIt does. They add lemon during fermentation too, so it’s not just aroma seasoning, it really deepens the fruitiness. Then a pleasant tartness and a lemon-tea-like richness come through.
MugiI can kind of picture a lemon-tea-like beer... It probably goes great with Ramen Young’s Fresh-Squeezed Lemon Ramen too!
Hop BroExactly. Hansharo Beer has been brewing near the Nirayama Reverberatory Furnace since 1997, and it has strong ties to the local community. That’s why they’re good at showing the breadth of food-pairing beer through collaborations like this.
MugiIf the new label updates the look too, I want to drink it even more! Lemon-flavor fans will love this. I want to get snacks ready right now!
Hop BroIf you take a sip while slurping ramen and the lemon comes in softly on the first hit, that’d be perfect. Today, it’s all about this refreshing glass.
MugiExactly! This is definitely the kind of thing that makes your beer craving shoot through the roof!
Hansharo Beer, based in Izunokuni City, Shizuoka Prefecture, announced the relaunch of its collaboration beer "Fresh-Squeezed Lemon Beer" with a new label design. The brewery has been making beer since 1997 near the Nirayama Reverberatory Furnace, a UNESCO World Cultural Heritage site. Drawing on the local climate and its ties to the community, it has continued to roll out limited releases and collaboration products.
This time, the partner is Ramen Young, a popular ramen shop in Mishima City, Shizuoka Prefecture. The beer was created based on the shop’s signature "Fresh-Squeezed Lemon Ramen," with the theme of "a refreshing beer that goes with ramen." The style is American Pale Ale, and this year the recipe was revised so that the lemon’s fruit character comes across as fresher and lighter.
During brewing, lemon is added even while fermentation is underway, in an effort to enhance the fruitiness. The adjunct ingredient is lemon, and the hops used are Citra, HBC586, Strata, Lemon Drop, and Simcoe. The alcohol content is 4.5%, making it light on the palate. In aroma, citrus notes reminiscent of lemon and grapefruit stand out, while the flavor is designed to deliver a pleasant tartness along with a gentle richness that evokes lemon tea.
The combination of ramen and beer is unusual, but through this project Hansharo Beer is showing the breadth of beer making with food pairing in mind. With its return in a new label design, not only the flavor but also the visual impression has been refreshed. As a beer that works well with meals, it is likely to attract beer fans who enjoy lemon-forward flavors as well.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHansharo Beer in Izunokuni City has reissued its "Fresh-Squeezed Lemon Beer" with a new label, in collaboration with Ramen Young in Mishima.
MugiWait, a ramen shop and beer!? What kind of flavor is "designed to go with ramen"?
Hop BroIt’s an American Pale Ale at 4.5%, so it’s nice and light. They also revised it to make the lemon fruit character come through even more freshly than before.
MugiAmerican Pale Ale sounds kind of smart just from the name... what’s different about a pale ale?
Hop BroBasically, it has a lively aroma and a cleaner finish. The star here is lemon, and hops like Citra and Strata add that citrusy aroma.
MugiThose hop names suddenly got to be a lot! They sound like a spell, but does it really change the taste?
Hop BroIt does. They add lemon during fermentation too, so it’s not just aroma seasoning, it really deepens the fruitiness. Then a pleasant tartness and a lemon-tea-like richness come through.
MugiI can kind of picture a lemon-tea-like beer... It probably goes great with Ramen Young’s Fresh-Squeezed Lemon Ramen too!
Hop BroExactly. Hansharo Beer has been brewing near the Nirayama Reverberatory Furnace since 1997, and it has strong ties to the local community. That’s why they’re good at showing the breadth of food-pairing beer through collaborations like this.
MugiIf the new label updates the look too, I want to drink it even more! Lemon-flavor fans will love this. I want to get snacks ready right now!
Hop BroIf you take a sip while slurping ramen and the lemon comes in softly on the first hit, that’d be perfect. Today, it’s all about this refreshing glass.
MugiExactly! This is definitely the kind of thing that makes your beer craving shoot through the roof!
