Setouchi Brewery Launches New HOP HOPPING Series with a GW Gift Campaign
Setouchi Brewery in Takamatsu, Kagawa Prefecture announced an Instagram gift campaign for Golden Week to celebrate the debut of its new hop-focused series, "HOP HOPPING." Five winners will each receive a six-can set featuring beers from staples to limited releases.
Hop BroSetouchi Brewery in Takamatsu, Kagawa Prefecture has kicked off a new series called "HOP HOPPING." Starting with ROOM 001 already gives it a real secret-base feel, doesn't it?
MugiWait, what's ROOM 001? That sounds like a room number, which is exciting, but is it the name of a beer?
Hop BroExactly. It's a series that spotlights a single hop. This time, the Elani® hop brings a tropical pineapple note along with bright berry-like fruitiness.
MugiWhoa, hops can have that much personality!? A tropical mouthfeel is basically the cousin of a tropical fruit juice, isn't it?
Hop BroClose, but it's definitely still an IPA. The style is an American IPA, with a bold flavor that pairs well with food like fries and hamburgers.
MugiThat's amazing! And they're doing a GW gift campaign on Instagram too, with a six-can set up for grabs. That's the kind of thing that gets you hyped before the holiday!
Hop BroFive winners will get a six-can set, which is pretty generous. HOP HOPPING ROOM 001, TRIPLED, FIRST SPARKLE, SETOUCHI LAGER, and SETOUCHI IPA mean it's basically a tasting feast from the start.
MugiWhoa, a tasting feast sounds perfect! If it includes both lager and IPA, even a beginner like me might be able to find a favorite.
Hop BroThe entry method is simple too: like the post, follow @setouchi_beer, and write your favorite beer style in the comments. It runs until 11:59 p.m. on April 23, 2026, and it's for people who can receive the prize between April 28 and 30.
MugiGot it! If this set shows up on the GW table, both me and Hop Bro are definitely going to be saying, "One more drink."
Setouchi Brewery, based in Takamatsu, Kagawa Prefecture, is a brewery surrounded by the natural beauty of the Seto Inland Sea and handles everything in-house, from planning and brewing to shipping. Its official website also announces the launch of a new series, "HOP HOPPING", which focuses on a single hop and puts its character front and center, with the first installment titled "ROOM 001."
This Instagram post was an announcement of a GW gift campaign to celebrate the arrival of the new series. The post says that five winners will receive a six-can craft beer set. The lineup includes HOP HOPPING ROOM 001 (2 cans), TRIPLED, FIRST SPARKLE, SETOUCHI LAGER, and SETOUCHI IPA, arranged as a selection that pairs well with outdoor meals.
The entry method is simple: like the post, follow @setouchi_beer, and comment with your favorite beer style. The entry period runs from April 15, 2026 through 11:59 p.m. on April 23, 2026, and eligibility is limited to Japan residents aged 20 or older who can receive the prize between April 28 and 30.
The new "HOP HOPPING ROOM 001" uses Elani® as its key hop. It is described as an American IPA with a tropical, pineapple-like impression balanced by berry-like fruitiness, and as a beer that pairs easily with hearty dishes such as fries and hamburgers. The post stands out for offering a Golden Week suggestion that combines a regular lineup with a new release for the table and outdoor occasions.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroSetouchi Brewery in Takamatsu, Kagawa Prefecture has kicked off a new series called "HOP HOPPING." Starting with ROOM 001 already gives it a real secret-base feel, doesn't it?
MugiWait, what's ROOM 001? That sounds like a room number, which is exciting, but is it the name of a beer?
Hop BroExactly. It's a series that spotlights a single hop. This time, the Elani® hop brings a tropical pineapple note along with bright berry-like fruitiness.
MugiWhoa, hops can have that much personality!? A tropical mouthfeel is basically the cousin of a tropical fruit juice, isn't it?
Hop BroClose, but it's definitely still an IPA. The style is an American IPA, with a bold flavor that pairs well with food like fries and hamburgers.
MugiThat's amazing! And they're doing a GW gift campaign on Instagram too, with a six-can set up for grabs. That's the kind of thing that gets you hyped before the holiday!
Hop BroFive winners will get a six-can set, which is pretty generous. HOP HOPPING ROOM 001, TRIPLED, FIRST SPARKLE, SETOUCHI LAGER, and SETOUCHI IPA mean it's basically a tasting feast from the start.
MugiWhoa, a tasting feast sounds perfect! If it includes both lager and IPA, even a beginner like me might be able to find a favorite.
Hop BroThe entry method is simple too: like the post, follow @setouchi_beer, and write your favorite beer style in the comments. It runs until 11:59 p.m. on April 23, 2026, and it's for people who can receive the prize between April 28 and 30.
MugiGot it! If this set shows up on the GW table, both me and Hop Bro are definitely going to be saying, "One more drink."
