Yellow Monkey Brewing and Yokohama Beer to Hold RUN & BEER on March 8
Yellow Monkey Brewing (Kanagawa) and Yokohama Beer held a collaboration event, "Yokobi x YMB RUN & BEER," on Sunday, March 8. A post (March 3, 16:27) announced content that makes it easy for both runners and drinkers to join, including two courses of 20 km and 9 km, a 17:00 joint toast, and a guest tap relay.
Hop BroToday’s topic is the "Yokobi x YMB RUN & BEER" that Yellow Monkey Brewing and Yokohama Beer held on March 8! It’s an experiential event that connects the city and the brewery through running and drinking.
MugiWait, they combined running and craft beer!? That’s such an energetic idea!
Hop BroThe program was serious too: about 20 km starting from YMB at 13:00, about 9 km from Shin-Yokohama East Plaza at 15:00, and a joint toast for everyone at 17:00. It’s a smart setup that lets people choose by running level.
MugiI heard even the 9 km course had some ups and downs, so my legs might toast first...
Hop BroThat was also taken into account, and the 20 km group could escape onto the Blue Line if needed halfway through. Being able to join without pushing too hard is a defining feature of this event style.
MugiWhat is that? Is the "guest tap relay" like an ekiden where they carry the keg around?
Hop BroClose! A tap is the spout on a beer server. It was a plan to serve YMB beers through Yokohama Beer, and while the exact beer names were left as a bit of a surprise for the day, the idea was to circulate YMB craft beer on site.
MugiOh wow! And 500 yen for participation, with 2 craft beers included? That number has to be broken!
Hop BroThe best part is that it welcomed not only runners but also people who came just for the toast, and YMB representative Komada even ran too. Bringing beginners and beer-focused visitors to the same table is fantastic.
MugiIt’s decided! Next time I want to join the 9 km course and toast right at 17:00 at the finish! Big brother Hop, let’s start training now and get our throats ready!
The "Yokobi x YMB RUN & BEER" event, carried out as a collaboration between Yellow Monkey Brewing and Yokohama Beer, was a one-day event themed on "running, drinking, and connecting the city and the brewery."
As stated on YMB's official website, the brewery operates with the mission of "the power of beer and sports." This project can be seen as taking that stance straight out into the city.
Program for the Day
- 13:00 Approx. 20 km course starting from YMB
- 15:00 Approx. 9 km course starting from Shin-Yokohama (East Plaza) as a meet-up start
- 17:00 Group toast after the finish
The 20 km course was for people who wanted a serious run. If the effort became too much along the way, participants could escape via the Blue Line, making it a setup that allowed for easy participation without pushing too hard. The 9 km course was on the lighter side, but the post also noted that it included some ups and downs before reaching Yokobi.
Highlights for Beer Fans
As a special feature for the day, a guest tap relay was held, with YMB beers being connected and served on the Yokohama Beer side. The running participation fee was 500 yen (includes 2 craft beers), and the event was structured so participants could toast both along the way and at the finish.
YMB representative Komada also joined the run, and people who did not join the run were still welcome to come just for the toast. The design, which brought runners, beginners, and people coming primarily for the beer to the same table, reflected both cooperation between local breweries and the broadening of Yokohama's craft beer culture.
It was an event that, in a way typical of YMB based in Kanagawa, showcased the intersection of sports and craft beer in an experiential format.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s topic is the "Yokobi x YMB RUN & BEER" that Yellow Monkey Brewing and Yokohama Beer held on March 8! It’s an experiential event that connects the city and the brewery through running and drinking.
MugiWait, they combined running and craft beer!? That’s such an energetic idea!
Hop BroThe program was serious too: about 20 km starting from YMB at 13:00, about 9 km from Shin-Yokohama East Plaza at 15:00, and a joint toast for everyone at 17:00. It’s a smart setup that lets people choose by running level.
MugiI heard even the 9 km course had some ups and downs, so my legs might toast first...
Hop BroThat was also taken into account, and the 20 km group could escape onto the Blue Line if needed halfway through. Being able to join without pushing too hard is a defining feature of this event style.
MugiWhat is that? Is the "guest tap relay" like an ekiden where they carry the keg around?
Hop BroClose! A tap is the spout on a beer server. It was a plan to serve YMB beers through Yokohama Beer, and while the exact beer names were left as a bit of a surprise for the day, the idea was to circulate YMB craft beer on site.
MugiOh wow! And 500 yen for participation, with 2 craft beers included? That number has to be broken!
Hop BroThe best part is that it welcomed not only runners but also people who came just for the toast, and YMB representative Komada even ran too. Bringing beginners and beer-focused visitors to the same table is fantastic.
MugiIt’s decided! Next time I want to join the 9 km course and toast right at 17:00 at the finish! Big brother Hop, let’s start training now and get our throats ready!
