Yellow Monkey Brewing announces new collaboration beer “ICHIGOYA” for June 27 release
Yokohama-based Yellow Monkey Brewing has announced a new beer, ICHIGOYA. The collaboration with Ichigoya Atelier is described as a seasonal release centered on strawberry aroma and fruit character, arriving on June 27.
Hop BroBig one today: new beer ICHIGOYA. Yellow Monkey Brewing in Yokohama teamed up with Ichigoya Atorie in Kofu and is releasing it on June 27.
MugiWhat, a strawberry collab beer? That sounds cute and dangerous at the same time. Are we going full berry mode here?
Hop BroPretty much. It has a fruit-beer approach, with berry-like aroma, sweetness, acidity, and even a ruby-style color all pushed to the front.
MugiHold on, clear fruit character? Why does that make it sound like this beer went to design school?
Hop BroWhat that means is easy-to-read flavor. The fruity side does not get muddy, so the aroma and sweet-tart balance land clearly in one sip.
MugiOhhh, so with that ruby-like color and a flavor that actually reads as fruit, I might finish it before taking a photo.
Hop BroAnd Yellow Monkey Brewing really values local connections. That producer collaboration is not just a label thing; it becomes part of the beer's identity.
MugiSo it is not just flashy, it is about showing off the ingredient the right way. This strawberry suddenly feels extremely accomplished.
Hop BroExactly. It sounds like a perfect early-summer beer. Good after sports, good as a dessert mood pour, good basically anytime.
MugiNope, I am done for. The moment I heard June 27 release, my schedule turned into a beer reservation system.
Hop BroThat is the correct response. My throat is already ready. Just imagining that berry aroma and sweet-tart finish makes this impossible to skip.
New Release: ICHIGOYA
Yellow Monkey Brewing announced its new beer, ICHIGOYA, on Instagram. The release is a collaboration with Ichigoya Atelier, a strawberry farm in Kofu, Yamanashi, and is presented as a seasonal beer built around strawberry aroma and a strong sense of fruit character.
The post highlights notes of wild strawberry, sweetness, acidity, and a ruby-like color. Rather than pushing an aggressive profile, the beer appears to focus on clear fruit expression and a balanced drinking experience. That makes it an easy beer to understand at a glance, even before the first sip.
Based in Yokohama, Yellow Monkey Brewing describes its mission as connecting people and spreading smiles through beer and sports. In that context, ICHIGOYA fits naturally into the brewery's approach: a collaboration that brings together local identity, a producer's ingredient story, and a seasonal release. The beer is scheduled for June 27, making it a timely pick for early summer.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroBig one today: new beer ICHIGOYA. Yellow Monkey Brewing in Yokohama teamed up with Ichigoya Atorie in Kofu and is releasing it on June 27.
MugiWhat, a strawberry collab beer? That sounds cute and dangerous at the same time. Are we going full berry mode here?
Hop BroPretty much. It has a fruit-beer approach, with berry-like aroma, sweetness, acidity, and even a ruby-style color all pushed to the front.
MugiHold on, clear fruit character? Why does that make it sound like this beer went to design school?
Hop BroWhat that means is easy-to-read flavor. The fruity side does not get muddy, so the aroma and sweet-tart balance land clearly in one sip.
MugiOhhh, so with that ruby-like color and a flavor that actually reads as fruit, I might finish it before taking a photo.
Hop BroAnd Yellow Monkey Brewing really values local connections. That producer collaboration is not just a label thing; it becomes part of the beer's identity.
MugiSo it is not just flashy, it is about showing off the ingredient the right way. This strawberry suddenly feels extremely accomplished.
Hop BroExactly. It sounds like a perfect early-summer beer. Good after sports, good as a dessert mood pour, good basically anytime.
MugiNope, I am done for. The moment I heard June 27 release, my schedule turned into a beer reservation system.
Hop BroThat is the correct response. My throat is already ready. Just imagining that berry aroma and sweet-tart finish makes this impossible to skip.
