The Instagram post shows HOP KOTAN ORIGINALS upopo-ウポポ- being bottled. The caption notes that it uses "100% hops from Kamifurano" and that the style is "Pilsner," and the video capturing the brewing process is accompanied by a comment recommending sound on so viewers can enjoy the machine noises.

HOP KOTAN ORIGINALS is a regular series that embodies Hoppukotan Brewing's theme of "brewing with local hops," and it is the flagship beer brewed year-round with 100% hops from Kamifurano. On its official website, upopo is described as "a light pilsner with a refreshing hop aroma, a gentle malt character, and a pleasant bitterness," and with an ABV of 5.0% and an IBU of 25, it is designed to be easy to drink every day.

Hoppukotan Brewing is based in Kamifurano Town, Hokkaido, which is known as the only place in the prefecture where hops are commercially cultivated. Founded in 2017 and launched in 2018, the company has continued making beer through both regular and limited releases, starting from the idea of using local hops. This post quietly conveys the core of the brewery's craft by showing the moment the beer moves from raw ingredients to finished product, rather than focusing on flashy final results.

The name upopo means "song" in Ainu. As a beer where Kamifurano hops and a light pilsner style come together, it offers both the reassurance of a standard beer and the character of its local place.