Isekadoya Beer (ISEKADO), based in Ise City, will hold its "29th Anniversary Festival" at ISEKADO Shimono Brewery on Saturday, April 18, 2026. On its official Instagram, the company announced the start of advance ticket sales for use on the day, saying they can save attendees up to 1,500 yen compared with buying on the day.

The venue is Shimono Brewery, located at 564-17 Shimono-cho, Ise City, Mie Prefecture. Hours are 10:00 to 17:00, and admission is free. In terms of access, free shuttle buses will run from Ise City Station and Ujiyamada Station, and parking is limited, so taking the bus is recommended.

Tickets are exchanged at the venue on the day by showing the purchase screen. In addition, they can also be used as vouchers toward merchandise purchases, making the anniversary festival an event where visitors can enjoy not only beer but also shopping.

Isekadoya Beer is known as one of the leading craft breweries representing Ise City in Mie. The 29th anniversary festival, celebrating a milestone at a locally rooted brewery, should be an approachable event not only for regular fans but also for anyone wanting to experience Ise's brewery culture.