Setouchi Brewery Introduces "Yuzu Oroshi Udon HAZY IPA" Showcasing Yuzu and Wheat
Setouchi Brewery is featuring "Yuzu Oroshi Udon HAZY IPA" on its official website, a beer that makes use of the refreshing character of Kagawa-grown wheat and yuzu. It is a beer built on the mouthfeel typical of a Hazy IPA, layered with a design that evokes udon culture.
Hop BroToday's star is Setouchi Brewery's Yuzu Oroshi Udon HAZY IPA. It feels like Kagawa's food culture has been turned straight into beer, and even the name alone is packed with information.
MugiWhat, udon in beer!? And it's a Hazy IPA, that hazy, juicy style, right?
Hop BroExactly. And at ABV 6.5%, it still has real heft. The appearance is murky, but the inside is a reconstruction of food culture.
MugiA reconstruction? That's suddenly sounding like a recipe lab! But how do you get that refreshing grated-daikon feel in beer?
Hop BroThat's the interesting part. They layer the fullness of Kagawa-grown wheat with the brightness of yuzu, aiming for a clean umami. Local Kagawa wheat is the foundation.
MugiOhh! So it's the kind of beer you'd want to drink in front of an udon shop!? I'm also curious about the spring-like flavor!
Hop BroExactly. It's designed for the time of year when winter is ending and the weather starts to warm up, and the yuzu aroma should lift gently. Doing the feeling of spring arriving in beer is a great touch.
MugiAnd it's only 900 yen (tax included), so it's easy to pick up! But when I see it's sold out, I guess all I can do is cry...
Hop BroThe purchase page is SOLD OUT, but the best-before date is listed as November 2026, so you can still enjoy the brewery's world for a good while. Setouchi Brewery being consistent from planning all the way to shipping is a strength too.
MugiI really like how they turn udon culture into a craft beer form like this! I can already hear my throat react just imagining the yuzu aroma!
Hop BroRight? This is a beer with Kagawa-ness in full force. If it were on the menu, I'd order it immediately; for now, this conversation makes me want to raise a toast.
MugiTotally! If I see it again, I definitely want to drink it, and now I'm in the mood to have just one more glass!
Expressing Kagawa's Food Culture Through Beer
Setouchi Brewery (Takamatsu, Kagawa Prefecture) has released "Yuzu Oroshi Udon HAZY IPA" on its official online store. In the product description, it is presented as a glass designed by UDON craftsmen with the goal of creating a beer with a "clean umami."
This beer is a Hazy IPA, ABV 6.5%. The price is 900 yen (tax included), and the purchase page shows SOLD OUT. The best-before date is listed as November 2026.
Local Ingredients and a Spring-Like Flavor
According to the product introduction, the core of the flavor is the fullness of wheat made in Kagawa, refreshing yuzu, and a coolness like grated daikon. The brewery says it aimed for a finish that evokes the arrival of spring as winter gives way to warmer days.
Setouchi Brewery operates its brewery in Takamatsu, surrounded by the nature of the Seto Inland Sea, handling everything in-house from planning to brewing to shipping. Backed by its location facing the Seto Inland Sea, it has continued making beers that reflect seasonal feelings and local character.
A Beer on the Extension of the UDON Series
The brewery is also known for brewing beers with an udon theme. This "Yuzu Oroshi Udon HAZY IPA" is positioned as one more beer in that context. As its name suggests, it pairs the udon culture with the juiciness and drinkability of a Hazy IPA.
What makes this product interesting is how it expresses Kagawa-ness not only in the beer name but also in the combination of ingredients. Rather than simply tracing local food culture, it reconstitutes it as craft beer, showing Setouchi Brewery's distinctive design philosophy.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday's star is Setouchi Brewery's Yuzu Oroshi Udon HAZY IPA. It feels like Kagawa's food culture has been turned straight into beer, and even the name alone is packed with information.
MugiWhat, udon in beer!? And it's a Hazy IPA, that hazy, juicy style, right?
Hop BroExactly. And at ABV 6.5%, it still has real heft. The appearance is murky, but the inside is a reconstruction of food culture.
MugiA reconstruction? That's suddenly sounding like a recipe lab! But how do you get that refreshing grated-daikon feel in beer?
Hop BroThat's the interesting part. They layer the fullness of Kagawa-grown wheat with the brightness of yuzu, aiming for a clean umami. Local Kagawa wheat is the foundation.
MugiOhh! So it's the kind of beer you'd want to drink in front of an udon shop!? I'm also curious about the spring-like flavor!
Hop BroExactly. It's designed for the time of year when winter is ending and the weather starts to warm up, and the yuzu aroma should lift gently. Doing the feeling of spring arriving in beer is a great touch.
MugiAnd it's only 900 yen (tax included), so it's easy to pick up! But when I see it's sold out, I guess all I can do is cry...
Hop BroThe purchase page is SOLD OUT, but the best-before date is listed as November 2026, so you can still enjoy the brewery's world for a good while. Setouchi Brewery being consistent from planning all the way to shipping is a strength too.
MugiI really like how they turn udon culture into a craft beer form like this! I can already hear my throat react just imagining the yuzu aroma!
Hop BroRight? This is a beer with Kagawa-ness in full force. If it were on the menu, I'd order it immediately; for now, this conversation makes me want to raise a toast.
MugiTotally! If I see it again, I definitely want to drink it, and now I'm in the mood to have just one more glass!
