Setouchi Brewery to Hold the "Uchinuki Festival" from April 17 to 19
Setouchi Brewery (Takamatsu, Kagawa Prefecture) will run a three-day event called the "Uchinuki Festival" from April 17 to 19, where prizes are awarded the moment a keg runs dry. Customers whose target keg happens to kick just as they order at the tap will receive an original cooler bag.
Hop BroI’m here to talk about the Uchinuki Festival. Setouchi Brewery is rolling out a slightly luck-of-the-draw kind of event at the taproom from April 17 to 19.
MugiWait, you can win when a keg runs dry? So it’s not just about drinking beer, it’s also an event that can happen while you’re there!
Hop BroExactly. If you order at the tap and that keg just happens to kick at that moment, you get an original cooler bag. It’s a reward for the person who happens to be there for the very last pour.
MugiWhat even is kicking? Sounds powerful, but you’re not literally punching the beer, right?
Hop BroNo, no, it means the moment the last pour comes out. In the industry, when a keg of draft beer runs empty, they call it kicking.
MugiOhh, so that’s what it’s called. And if there’s a little surprise every time, I’d be on edge wondering which round I’d hit it on.
Hop BroThat’s the fun part. Setouchi Brewery is a craft brewery in Takamatsu City. Since brewing started in 2021, they’ve been making more than 70 kinds of beer a year, so the movement of the kegs is hard to predict.
MugiMore than 70 kinds? Then just following the fate of the kegs sounds like an event in itself.
Hop BroAnd the attached taproom is RIVERSIDE 351. You can drink draft beer right near the brewery, which makes it a really appealing spot for beer fans.
MugiThat makes me want to go! And since it’s the season for outdoor drinks, if there’s a chance to win a cooler bag too, I’d definitely put it on the schedule.
Hop BroYeah, from April 17 to 19, it’s definitely one to keep in mind as an option for a drink in Takamatsu. Drinking while waiting for the moment a keg kicks is the kind of thing that makes you want another beer.
Setouchi Brewery will hold its taproom event "Uchinuki Festival" for three days, from April 17 to April 19. During the event, customers who order beer at the tap at the exact moment a keg runs out will receive a gift of an original SETOUCHI BEER cooler bag.
"Uchinuki" is a term that refers to the moment the last pour comes from a keg of draft beer. Because no one can predict exactly when that timing will come, the appeal of this event is the little surprise it creates for each visitor. The post also notes that there are still kegs with only a small amount left, and some that may be about to kick soon, and encourages anyone interested to ask the staff.
Setouchi Brewery is a craft brewery with its own brewery in Takamatsu, Kagawa Prefecture. Against the backdrop of the Seto Inland Sea region, it has produced more than 70 kinds of beer per year since beginning brewing in 2021. Its attached taproom, "RIVERSIDE 351," is known for offering draft beer close to the brewery, and multiple taps line up there on weekends.
This Uchinuki Festival is an event that puts the appeal of that taproom experience front and center. With the season also being one that makes outdoor drinks feel especially good, enjoying a pint while keeping an eye on a keg's fate is not something beer lovers will want to miss. If you're planning to have a drink in Takamatsu, this is one event worth adding to your list of possible visits during the event period.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroI’m here to talk about the Uchinuki Festival. Setouchi Brewery is rolling out a slightly luck-of-the-draw kind of event at the taproom from April 17 to 19.
MugiWait, you can win when a keg runs dry? So it’s not just about drinking beer, it’s also an event that can happen while you’re there!
Hop BroExactly. If you order at the tap and that keg just happens to kick at that moment, you get an original cooler bag. It’s a reward for the person who happens to be there for the very last pour.
MugiWhat even is kicking? Sounds powerful, but you’re not literally punching the beer, right?
Hop BroNo, no, it means the moment the last pour comes out. In the industry, when a keg of draft beer runs empty, they call it kicking.
MugiOhh, so that’s what it’s called. And if there’s a little surprise every time, I’d be on edge wondering which round I’d hit it on.
Hop BroThat’s the fun part. Setouchi Brewery is a craft brewery in Takamatsu City. Since brewing started in 2021, they’ve been making more than 70 kinds of beer a year, so the movement of the kegs is hard to predict.
MugiMore than 70 kinds? Then just following the fate of the kegs sounds like an event in itself.
Hop BroAnd the attached taproom is RIVERSIDE 351. You can drink draft beer right near the brewery, which makes it a really appealing spot for beer fans.
MugiThat makes me want to go! And since it’s the season for outdoor drinks, if there’s a chance to win a cooler bag too, I’d definitely put it on the schedule.
Hop BroYeah, from April 17 to 19, it’s definitely one to keep in mind as an option for a drink in Takamatsu. Drinking while waiting for the moment a keg kicks is the kind of thing that makes you want another beer.
