Setouchi Brewery Releases an 11% TRIPLE HAZY IPA Inspired by Large-Serving Kama-Tama Butter Udon
Setouchi Brewery has announced a new addition to its UDON BREWING series, "Kama-Tama Butter Udon Large-Serving TRIPLE HAZY IPA." This Triple Hazy IPA highlights Amarillo hops and clocks in at 11.0% ABV. It will be sold at the bottle shop "Riverside 351" and through the online store.
Hop BroToday, let's talk about Setouchi Brewery's new Kama-Tama Butter Udon Large-Serving TRIPLE HAZY IPA. The idea of pushing beer this far toward udon is pretty bold.
MugiWhat! Udon becomes beer!? Kama-tama butter udon already makes me hungry just from the name!
Hop BroThe style is Triple Hazy IPA, and the ABV is 11.0%. In other words, it has juicy haze, but it's also built to be seriously satisfying to drink.
MugiTriple? What even is that! It sounds three times stronger, but do you need to brace yourself to drink it?
Hop BroPretty much, yes. They beefed up the hops and the body to give it more presence. This one leans hard on Amarillo, bringing out a bright green-apple character and a crisp finish.
MugiGreen apple!? But with kama-tama butter udon, the richness of butter and egg matters too. How do you express that in beer?
Hop BroThat's the interesting part: they recreate it through the mouthfeel of the malt. By making the texture fuller, it evokes that buttery, eggy smoothness.
MugiMouthfeel sounds way too technical all of a sudden! So you're saying the texture in the mouth is how they're echoing udon's chewy feel?
Hop BroExactly. And UDON BREWING goes a step further by using Kagawa-grown wheat and even the idea of "dashi" to translate udon-country culture into beer.
MugiThat's genius! And it's sold at Riverside 351 and online, so anyone who gets tempted can jump on it right away.
Hop BroExactly. Setouchi Brewery is based in Takamatsu and handles everything from planning to shipping in one go, and I like that they're going all-in with a fully local identity.
MugiAll right, I'll probably start by admiring the label, but I won't be able to resist for long! The udon craving and beer craving are hitting at the same time!
Hop BroThen tonight's set. Let's sink into the aroma of the haze while keeping that kama-tama butter udon mood going.
A beer that turns kama-tama butter udon into a "large serving"
Setouchi Brewery introduced its latest release on Instagram as the UDON BREWING series' "Kama-Tama Butter Udon Large-Serving TRIPLE HAZY IPA." The beer is modeled after the popular "kama-tama butter udon," and this time it has been crafted around the theme of a "large serving."
The style is Triple Hazy IPA, with an alcohol content of 11.0%. In the post, the brewery explains that it used plenty of Amarillo hops to create a bright, green-apple-like aroma and a crisp finish, while the richness of butter and egg is expressed through the barley-driven mouthfeel. The result is a substantial beer designed to hold its balance even at a warmer serving temperature.
UDON BREWING's identity comes to the forefront
UDON BREWING is Setouchi Brewery's craft beer series from Kagawa, bringing the character of "udon country" to beer. On Instagram, the brewery says it uses Kagawa-grown wheat and treats hop aroma like "dashi," pursuing firmness, gloss, and a deeply layered flavor.
Setouchi Brewery is based in Takamatsu, Kagawa, and continues to create products that reflect the Setouchi region's climate and seasons. Its official site also highlights that the brewery handles everything in-house, from planning and design to brewing, packaging, and shipping, making beers with a clearly defined concept for each series.
Sales through the bottle shop and online
This "Kama-Tama Butter Udon Large-Serving TRIPLE HAZY IPA" will be sold at the brewery's attached bottle shop "Riverside 351" and through the online store. The post also notes that the product photos were taken at Miki Town Hall in Kagawa, showing a desire to deliver the beer together with the scenery of Kagawa.
What makes new UDON BREWING releases interesting is the combination of playful ideas that directly map local food culture onto beer, and the precision of the style design. This time as well, while keeping the udon theme front and center, the brewery is presenting it not as a mere gimmick but as a serious IPA that delivers on drinkability.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday, let's talk about Setouchi Brewery's new Kama-Tama Butter Udon Large-Serving TRIPLE HAZY IPA. The idea of pushing beer this far toward udon is pretty bold.
MugiWhat! Udon becomes beer!? Kama-tama butter udon already makes me hungry just from the name!
Hop BroThe style is Triple Hazy IPA, and the ABV is 11.0%. In other words, it has juicy haze, but it's also built to be seriously satisfying to drink.
MugiTriple? What even is that! It sounds three times stronger, but do you need to brace yourself to drink it?
Hop BroPretty much, yes. They beefed up the hops and the body to give it more presence. This one leans hard on Amarillo, bringing out a bright green-apple character and a crisp finish.
MugiGreen apple!? But with kama-tama butter udon, the richness of butter and egg matters too. How do you express that in beer?
Hop BroThat's the interesting part: they recreate it through the mouthfeel of the malt. By making the texture fuller, it evokes that buttery, eggy smoothness.
MugiMouthfeel sounds way too technical all of a sudden! So you're saying the texture in the mouth is how they're echoing udon's chewy feel?
Hop BroExactly. And UDON BREWING goes a step further by using Kagawa-grown wheat and even the idea of "dashi" to translate udon-country culture into beer.
MugiThat's genius! And it's sold at Riverside 351 and online, so anyone who gets tempted can jump on it right away.
Hop BroExactly. Setouchi Brewery is based in Takamatsu and handles everything from planning to shipping in one go, and I like that they're going all-in with a fully local identity.
MugiAll right, I'll probably start by admiring the label, but I won't be able to resist for long! The udon craving and beer craving are hitting at the same time!
Hop BroThen tonight's set. Let's sink into the aroma of the haze while keeping that kama-tama butter udon mood going.
