Ise Kadoya Beer Announces End of Sales for Its Regular Beer 'Beyond the Pacific'
On June 1, Ise Kadoya Beer announced on its official Instagram that sales of its regular beer 'Beyond the Pacific' would end. The products covered are the 350ml can and 10L keg, and sales will be phased out as soon as in-house and retail stock runs out. Depending on inventory levels, sales may end earlier than planned.
Hop BroIse Kadoya Beer put out an announcement that Beyond the Pacific is being discontinued, right? The 350ml can and 10L keg are covered, and sales end once inventory runs out.
MugiWait! Even though it's a regular, it's ending!? Does that mean we won't be able to drink it anymore?
Hop BroYes, once in-house stock and retail stock are gone, that's it. Ise Kadoya Beer is a brewery in Ise, Mie, and it's an accomplished maker that champions 'From Ise to the world.'
MugiHuh, the name Beyond the Pacific sounds like it's about the other side of the ocean. What kind of beer is it?
Hop BroIt's a Pacific Dry Pilsner. It's a beer that reimagines a West Coast-style pilsner through a Japanese sensibility.
MugiPilsner means crisp and clean, right? But if the hops stand out, wait, this gets complicated! Does it really balance sharpness and aroma?
Hop BroIt does. It finishes dry with rice, then adds brightness with hops like Strata and Krush, so it's the kind of beer that is dry but aromatic.
MugiWhat is that, like sea breeze and citrus fighting in your mouth!? That's way too persuasive an explanation!
Hop BroAnd if inventory is tight, it could end early, so anyone interested should hurry. That kind of turnover is also part of the one-and-only nature of craft beer brands.
MugiNow I'm completely panicking! I have to go drink it while it's still in stock at the store.
Hop BroIt's sad to see a regular brewed with Ise-honed skills go out of sale, but that's exactly why it's worth drinking now. I'd put it on the shortlist for a final glass.
MugiDeal! I'm already toasting in my head, and now I really want to drink it tonight!
On June 1, Ise Kadoya Beer announced on its official Instagram that it would end sales of its regular beer 'Beyond the Pacific' (Byondo za Pashifikku). The products covered are the 350ml can and 10L keg, and sales will be phased out once current in-house stock and retail stock have been shipped out. The post also noted that, depending on inventory conditions, the beer could sell out earlier than expected.
Ise Kadoya Beer is a brewery based in Ise City, Mie Prefecture, that has been making craft beer since 1997. It traces its roots to the tea shop Kadoya, which dates back to the Sengoku period, and its official website says that under the slogan 'From Ise to the world,' the brewery has pursued quality recognized in international competitions. It has also built a system for in-house analysis, testing, and yeast cultivation, broadening its lineup by moving back and forth between regular offerings and limited releases.
This announcement is news that one brand has reached the end of its run, but at the same time it also reflects the kind of product turnover that is typical of craft beer. Even for a long-loved regular beer, once inventory is gone, sales end; that is a distinctly craft-brewery way of operating, where small-batch, wide-variety products are offered. If you have been curious about it, you will want to check while it is still in stock in stores.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroIse Kadoya Beer put out an announcement that Beyond the Pacific is being discontinued, right? The 350ml can and 10L keg are covered, and sales end once inventory runs out.
MugiWait! Even though it's a regular, it's ending!? Does that mean we won't be able to drink it anymore?
Hop BroYes, once in-house stock and retail stock are gone, that's it. Ise Kadoya Beer is a brewery in Ise, Mie, and it's an accomplished maker that champions 'From Ise to the world.'
MugiHuh, the name Beyond the Pacific sounds like it's about the other side of the ocean. What kind of beer is it?
Hop BroIt's a Pacific Dry Pilsner. It's a beer that reimagines a West Coast-style pilsner through a Japanese sensibility.
MugiPilsner means crisp and clean, right? But if the hops stand out, wait, this gets complicated! Does it really balance sharpness and aroma?
Hop BroIt does. It finishes dry with rice, then adds brightness with hops like Strata and Krush, so it's the kind of beer that is dry but aromatic.
MugiWhat is that, like sea breeze and citrus fighting in your mouth!? That's way too persuasive an explanation!
Hop BroAnd if inventory is tight, it could end early, so anyone interested should hurry. That kind of turnover is also part of the one-and-only nature of craft beer brands.
MugiNow I'm completely panicking! I have to go drink it while it's still in stock at the store.
Hop BroIt's sad to see a regular brewed with Ise-honed skills go out of sale, but that's exactly why it's worth drinking now. I'd put it on the shortlist for a final glass.
MugiDeal! I'm already toasting in my head, and now I really want to drink it tonight!
