Ise Kadoya Beer to Hold 29th Anniversary Festival at Shimono Brewery on April 18; Advance Tickets on Sale
Ise Kadoya Beer will hold its 29th anniversary festival on April 18 at its Shimono Brewery in Ise, Mie Prefecture. Admission is free, and advance beer tickets, limited-edition Nikukyuu IPA, commemorative T-shirts, and more will be available. A pre-party and brewery tours are also planned.
Hop BroMugi-chan, Ise Kadoya Beer’s 29th anniversary festival is going to be held at the Shimono Brewery on April 18. Admission is free, and there are advance tickets too, so it’s an event that’s pretty easy to go to.
MugiWhat! There are advance tickets even though admission is free? I’m curious how that works!
Hop BroHere’s the trick: on the day, they’re used as vouchers for beer and merchandise. Buying 3 for 1,500 yen and the like is cheaper than buying them on the day.
MugiOhhh! But vouchers sound kind of complicated... Do I just show the purchase-completed screen?
Hop BroExactly. Nothing gets shipped, and you just show the completion email at reception. The deadline is noon on April 17, so don’t accidentally fall asleep on it.
MugiWhat, there’s a limited beer too? Just the name Nikukyuu IPA already makes it cute enough that I want to drink it!
Hop BroThere is, and it’s a West Coast IPA made with meat in mind. Its citrusy hop aroma and crisp bitterness make it a great match for fatty dishes.
MugiWest Coast sounds kind of like a sea breeze name...! Are hop aromas really that different?
Hop BroSimply put, the hops take center stage in the aroma, and citrus notes and bitterness come through strongly in this style. It sounds complicated, but basically just remember it as a beer that gets you energized when paired with meat.
MugiThat makes sense! And it even has live music and a DJ? This is basically a beer festival already!
Hop BroExactly. With a live set by X+, DJ O-pint, and even a raffle, the nice thing is that it doesn't end with beer alone. There’s also a pre-party and brewery tours, so one day definitely won’t be enough.
MugiAnd Ise Kadoya Beer grew out of an old-established shop in Ise, right? It feels like going to drink the history itself, and now I really want to go...!
Hop BroYes, and it’s packed with that 29th-anniversary feeling too, plus the limited T-shirt and assorted set are tempting. Just talking about it is making me thirsty, so now I feel like having a drink today.
MugiYeah, I’m totally in that mood now! I want to toast with Nikukyuu IPA, so let’s go hunting for beer today!
ISEKADO's anniversary event as it marks its 29th year
Ise Kadoya Beer will hold its 29th anniversary festival on April 18 at its Shimono Brewery in Ise, Mie Prefecture. The venue is Shimono-cho 564-17 in the factory district, and the event runs from 10:00 to 17:00. Admission is free, and advance beer tickets are also on sale.
Save on the day with advance tickets
Advance tickets can be used on the day as vouchers for beer and merchandise. They are priced at 3 for 1,500 yen, 5 for 2,400 yen, and 10 for 4,500 yen. Since a single ticket costs 600 yen on the day, buying in advance is the better deal. Sales run until noon on April 17. Tickets will not be shipped; on the day, show the purchase-completed screen or the completion email at reception to redeem them.
Limited items and highlights on the day
Limited items prepared for the anniversary festival include Nikukyuu IPA, a West Coast IPA themed around meat and inspired by the number 29; a 29th anniversary T-shirt; a two-cats-motif Nihiki tenugui hand towel; and a 29th anniversary assorted set. The venue will also feature a live performance by X+, a set by DJ O-pint, brewer introductions, a raffle, and other programming, so it is not just a beer-only event.
The festival can be enjoyed before and after the main event
On the night of April 17, there will be a pre-party that you can join for 5,000 yen with all-you-can-drink. In addition, a brewery tour and a sacred-site pilgrimage tour aboard the president's Porsche are scheduled for April 19. One of the features of this event is that you can enjoy it not only around the anniversary festival itself, but also on the days before and after.
About ISEKADO
Ise Kadoya Beer is built on Nikenchaya Kadoya Mochiten, a shop in Ise, Mie Prefecture that has been operating for about 440 years. Rooted in Ise's food culture, it expanded into beer brewing, and its official website presents it as a brewery that has continued to win awards at international competitions. While remaining rooted in Ise, it continues to expand its brand world through limited-edition beers and events.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroMugi-chan, Ise Kadoya Beer’s 29th anniversary festival is going to be held at the Shimono Brewery on April 18. Admission is free, and there are advance tickets too, so it’s an event that’s pretty easy to go to.
MugiWhat! There are advance tickets even though admission is free? I’m curious how that works!
Hop BroHere’s the trick: on the day, they’re used as vouchers for beer and merchandise. Buying 3 for 1,500 yen and the like is cheaper than buying them on the day.
MugiOhhh! But vouchers sound kind of complicated... Do I just show the purchase-completed screen?
Hop BroExactly. Nothing gets shipped, and you just show the completion email at reception. The deadline is noon on April 17, so don’t accidentally fall asleep on it.
MugiWhat, there’s a limited beer too? Just the name Nikukyuu IPA already makes it cute enough that I want to drink it!
Hop BroThere is, and it’s a West Coast IPA made with meat in mind. Its citrusy hop aroma and crisp bitterness make it a great match for fatty dishes.
MugiWest Coast sounds kind of like a sea breeze name...! Are hop aromas really that different?
Hop BroSimply put, the hops take center stage in the aroma, and citrus notes and bitterness come through strongly in this style. It sounds complicated, but basically just remember it as a beer that gets you energized when paired with meat.
MugiThat makes sense! And it even has live music and a DJ? This is basically a beer festival already!
Hop BroExactly. With a live set by X+, DJ O-pint, and even a raffle, the nice thing is that it doesn't end with beer alone. There’s also a pre-party and brewery tours, so one day definitely won’t be enough.
MugiAnd Ise Kadoya Beer grew out of an old-established shop in Ise, right? It feels like going to drink the history itself, and now I really want to go...!
Hop BroYes, and it’s packed with that 29th-anniversary feeling too, plus the limited T-shirt and assorted set are tempting. Just talking about it is making me thirsty, so now I feel like having a drink today.
MugiYeah, I’m totally in that mood now! I want to toast with Nikukyuu IPA, so let’s go hunting for beer today!
