Setouchi Brewery Releases SHIRONEKO WEIZEN with a Cat Label You Can Draw On
Setouchi Brewery (SETOUCHI BEER) in Takamatsu, Kagawa, will release its new white-cat-themed beer, "SETOUCHI SHIRONEKO WEIZEN," on January 22, 2026. In addition to the playful feature that lets you scribble on the label to turn it into a custom version of your own cat, the brewery is also donating part of the sales to a rescue cat cafe.
Hop BroThe new release from Setouchi Brewery in Takamatsu, Kagawa, out on January 22, 2026, called "SETOUCHI SHIRONEKO WEIZEN," is seriously interesting.
MugiWhoa, even the name is cute! A white cat theme is basically cat-lover bait!
Hop BroAnd it's not just cute. You can draw on the white-cat label with a pen and make it into your own cat version. Plus, the label is designed to peel off easily so you can keep it.
MugiWhat?! The artwork stays even after you drink it? Amazing! I have zero drawing skills, but I can at least draw whiskers!
Hop BroThe style is Weizen, which means wheat beer. It has a soft mouthfeel from the wheat malt and a design centered on banana-like aromas from the yeast. It has a subtle acidity and finishes clean.
MugiWait, yeast-derived banana aroma? So it tastes like banana even though there’s no banana in it!? My brain can’t keep up!
Hop BroExactly. There’s no actual banana used as an ingredient. The yeast creates aroma compounds during fermentation that give it a banana-like character. That’s one of the magic points of craft beer.
MugiOhhh! I want the specs too! Alcohol, price, and whether I need to make room in the fridge!
Hop BroABV 5.5%, 350 ml, 800 yen including tax, and keep refrigerated. Also, part of the sales is donated to Catloaf, a rescue cat cafe in Takamatsu, and there was an Instagram posting campaign with #しろねこビール from January 23 to February 2.
MugiTastes good, fun to draw on, and kind to cats too? That's too perfect! Let's buy it online or at Riverside 351 and have a white-cat toast tonight!
A Participatory Weizen for Cat Day
Setouchi Brewery released "SETOUCHI SHIRONEKO WEIZEN" ahead of February 22, "Cat Day." According to the official announcement, the project began with the idea of a staff member who lives with four rescued cats and wanted to make cats happy through beer. Its defining feature is that you can draw on the white-cat label with a pen and change its patterns and expression to make it feel like "your own cat."
The label is designed to be easy to peel off and keep, so it can be collected even after drinking. Rather than being just a limited-edition design, it has been finished as an interactive beer that drinkers can take part in.
Flavor and Specs
The style is Weizen. It is designed around the soft mouthfeel from wheat malt and the fruity character of yeast-derived banana-like aromas, while balancing a subtle acidity with a crisp finish.
- Product name: SETOUCHI SHIRONEKO WEIZEN
- ABV: 5.5%
- Volume: 350 ml
- Price: 800 yen (tax included)
- Storage: Keep refrigerated
Rescue Cat Support and Social Media Campaigns Too
A portion of the sales from this product will be donated to "Catloaf," a rescue cat cafe in Takamatsu, Kagawa. In addition, an Instagram posting campaign using the hashtag "#しろねこビール" will run from January 23 to February 2, 2026, creating more opportunities to connect with cat rescue activities.
The New Release in the Context of Setouchi Brewery
The brewery is based in Takamatsu, Kagawa, and emphasizes incorporating the local climate and seasonal atmosphere of the Seto Inland Sea into its products. With a production system that handles everything in-house, from planning and brewing to packaging and shipping, it has produced more than 70 varieties every year since beginning brewing in 2021. This SHIRONEKO WEIZEN is likely the clearest expression yet of that "locality x storytelling" approach.
Sales are available through the online store and at the brewery's taproom, "Riverside 351."
- Official news: https://setouchi-beer.com/blogs/news/%E6%84%9B%E7%8C%AB%E6%9F%84%E3%81%AB-%E8%90%BD%E6%9B%B8%E3%81%8D-%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0-shironeko-weizen%E3%82%92%E7%99%BA%E5%A3%B2
- Brewery information: https://setouchi-beer.com/pages/about
- Release details (PR): https://prtimes.jp/main/html/rd/p/000000003.000157545.html
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroThe new release from Setouchi Brewery in Takamatsu, Kagawa, out on January 22, 2026, called "SETOUCHI SHIRONEKO WEIZEN," is seriously interesting.
MugiWhoa, even the name is cute! A white cat theme is basically cat-lover bait!
Hop BroAnd it's not just cute. You can draw on the white-cat label with a pen and make it into your own cat version. Plus, the label is designed to peel off easily so you can keep it.
MugiWhat?! The artwork stays even after you drink it? Amazing! I have zero drawing skills, but I can at least draw whiskers!
Hop BroThe style is Weizen, which means wheat beer. It has a soft mouthfeel from the wheat malt and a design centered on banana-like aromas from the yeast. It has a subtle acidity and finishes clean.
MugiWait, yeast-derived banana aroma? So it tastes like banana even though there’s no banana in it!? My brain can’t keep up!
Hop BroExactly. There’s no actual banana used as an ingredient. The yeast creates aroma compounds during fermentation that give it a banana-like character. That’s one of the magic points of craft beer.
MugiOhhh! I want the specs too! Alcohol, price, and whether I need to make room in the fridge!
Hop BroABV 5.5%, 350 ml, 800 yen including tax, and keep refrigerated. Also, part of the sales is donated to Catloaf, a rescue cat cafe in Takamatsu, and there was an Instagram posting campaign with #しろねこビール from January 23 to February 2.
MugiTastes good, fun to draw on, and kind to cats too? That's too perfect! Let's buy it online or at Riverside 351 and have a white-cat toast tonight!
