Nori's Beer to Launch 3rd-Anniversary Hoji CHA Ale on June 9
Nori's Beer in Ichikawamisato, Yamanashi, announced Hoji CHA Ale, a commemorative beer for its third anniversary. The beer will be previewed at Beer Fest Tokyo on June 6-7, then go on sale at the brewery and online on June 9, with TapRoom service starting June 12.
Hop BroListen, Yamanashi's Nori's Beer is releasing Hoji CHA Ale for its July 3 third anniversary.
MugiWait, a roasted tea ale? That sounds like snack time and happy hour crashed into each other!
Hop BroAnd Nori's Beer is a microbrewery centered on Yamanashi's local culture, so the regional character is doing a full somersault here.
MugiOoh, maximum Yamanashi energy! But what does beer taste like when tea leaves are the star?
Hop BroThis one is ABV 5.0% with an IBU of 21, so it should highlight that toasty tea aroma while keeping the finish fresh.
MugiHold on, what even is IBU? Is 21 a passing grade, or does beer get extra homework?
Hop BroIBU is basically a bitterness guide. At 21, think gentle bitterness that supports the hojicha instead of bulldozing it.
MugiOkay, so it's toasty but breezy? Like roasted flavor and crispness arm-wrestling on my tongue?
Hop BroExactly. On June 6 and 7 it gets an early pour at BeerFes Tokyo, then June 9 at the brewery and online, and June 12 in the TapRoom.
MugiWow, that's a three-step release plan! Even the launch schedule has main-character energy.
Hop BroBest part: the brewery says if people love it, it could become a regular lineup beer; if not, it's a one-time-only plot twist.
MugiNow I need a glass immediately! I'll aim for June 9, and you sprint to the festival.
Hop BroDeal. My first pour is locked. I want to catch that hojicha aroma right when it tries to earn permanent status.
Nori's Beer, based in Ichikawamisato, Yamanashi, has announced the release schedule for Hoji CHA Ale, a new beer brewed to mark its third anniversary. According to the brewery's Instagram post, the beer will be previewed at Beer Fest Tokyo on June 6-7, go on sale at the brewery and online on June 9, and arrive at the TapRoom on June 12.
The release fits the brewery's approach so far. Nori's Beer presents itself as a microbrewery rooted in Yamanashi's ingredients and local culture, and its official site highlights a lineup that uses regional produce and aims to reflect the character of the area. With its brewery in Ichikawamisato, the company has steadily built a portfolio that leans into local identity.
The post describes Hoji CHA Ale as a beer with an ABV of 5.0% and an IBU of 21. The recipe is centered on the aroma of roasted tea leaves, aiming for a refreshing finish and gentle bitterness. The brewery says the beer went through repeated trial and error before reaching its final form. It also notes that the beer may become a regular item if it is well received, but could remain a one-off if feedback is not strong.
Nori's Beer will reach its third anniversary on July 3, 2026. As a commemorative release, Hoji CHA Ale shows both the brewery's regional focus and its willingness to experiment with flavor. Whether the tea-forward beer earns a permanent place in the lineup will depend on how drinkers respond over the coming weeks.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroListen, Yamanashi's Nori's Beer is releasing Hoji CHA Ale for its July 3 third anniversary.
MugiWait, a roasted tea ale? That sounds like snack time and happy hour crashed into each other!
Hop BroAnd Nori's Beer is a microbrewery centered on Yamanashi's local culture, so the regional character is doing a full somersault here.
MugiOoh, maximum Yamanashi energy! But what does beer taste like when tea leaves are the star?
Hop BroThis one is ABV 5.0% with an IBU of 21, so it should highlight that toasty tea aroma while keeping the finish fresh.
MugiHold on, what even is IBU? Is 21 a passing grade, or does beer get extra homework?
Hop BroIBU is basically a bitterness guide. At 21, think gentle bitterness that supports the hojicha instead of bulldozing it.
MugiOkay, so it's toasty but breezy? Like roasted flavor and crispness arm-wrestling on my tongue?
Hop BroExactly. On June 6 and 7 it gets an early pour at BeerFes Tokyo, then June 9 at the brewery and online, and June 12 in the TapRoom.
MugiWow, that's a three-step release plan! Even the launch schedule has main-character energy.
Hop BroBest part: the brewery says if people love it, it could become a regular lineup beer; if not, it's a one-time-only plot twist.
MugiNow I need a glass immediately! I'll aim for June 9, and you sprint to the festival.
Hop BroDeal. My first pour is locked. I want to catch that hojicha aroma right when it tries to earn permanent status.
