Setouchi Brewery Announces a 3-Day Flash Sale with 10% Off All Products
Setouchi Brewery announced a flash sale offering 10% off all products on Instagram. Its official website also says the same sale will run for three days only, from April 17 to 19, making it an easy opportunity to pick up the lineup from its brewery in Takamatsu, Kagawa.
Hop BroSetouchi Brewery has rolled out a 3-day flash sale with 10% off all products. From April 17 to 19 only, it's a chance to grab the Kagawa lineup all at once.
MugiWhoa! Only three days? That's super short. If everything is 10% off, you'd better toss it into your cart the second you notice!
Hop BroAnd it's based in Takamatsu, Kagawa Prefecture, handling everything in-house from planning and brewing to packaging and shipping. It feels like the local atmosphere goes straight into the beer.
MugiOh, I see. So it's not just about the discount, but also about tasting that Setouchi character?
Hop BroExactly. Since it started brewing in 2021, it's made more than 70 kinds every year, so the lineup is broad, from staples to limited releases. Just looking at it is fun.
MugiMore than 70 kinds? That's basically a beer encyclopedia! But what kind of beer is the standard SETOUCHI LAGER?
Hop BroSETOUCHI LAGER is a lager built around a crisp malt character and refined bitterness, and it won bronze at the Japan Great Beer Awards 2026. In other words, it's easy to drink, but it's also the real deal.
MugiWhat is that, a bronze-medal lager? That's strong! When you say crisp, is it like it's snappy like a rice cracker?
Hop BroPretty close in feeling. It has a lively mouthfeel, with the toasty aroma of malt really popping. Then the bitterness comes through cleanly, so it ends up as a flavor you won't get tired of.
MugiAnd there are even new releases inspired by udon culture? Just hearing Kagawa makes my stomach and my beer cravings growl at the same time!
Hop BroThat's exactly the local character showing through. At TAPROOM & SHOP, you can enjoy souvenir bottles on weekdays and draft beer on weekends, and the online shop also works well as an entry point for trying it at home.
MugiAll right, decided! First I'll get the standard set to get a feel for the whole lineup, and if I like it, I'll chase down the limited releases too!
Hop BroNice. Since we're at it, let's open a Setouchi pint tonight and warm up the cart for the sale too.
Setouchi Brewery announced a flash sale offering 10% off all products on Instagram. The same notice also appeared on its official online store, making this a short window to shop more easily.
The brewery is based in Takamatsu, Kagawa Prefecture, and produces craft beer rooted in the character of the Seto Inland Sea region. Its official website states that it handles everything in-house, from planning and brewing to packaging and shipping, and its product lineup is notable for making the most of the seasons and local attractions. Since starting brewing in 2021, it has produced more than 70 different beers every year.
What stands out in this sale is the chance to try a wide range of beers, from standards to limited editions. For example, its flagship SETOUCHI LAGER is a lager centered on a crisp malt character and refined bitterness, and it won a bronze medal at the Japan Great Beer Awards 2026. In addition, a new release inspired by udon culture is also available, and the lineup reflects the local character in a way that feels distinctly Setouchi Brewery.
At TAPROOM & SHOP, you can enjoy souvenir bottles on weekdays and draft beer on weekends. Separate from that on-site experience, the online store sale is also an easy entry point for learning the breadth of the brand from home. For readers who want to try Kagawa craft beer in one go, it should be a good chance to compare the standard sets and seasonal offerings.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroSetouchi Brewery has rolled out a 3-day flash sale with 10% off all products. From April 17 to 19 only, it's a chance to grab the Kagawa lineup all at once.
MugiWhoa! Only three days? That's super short. If everything is 10% off, you'd better toss it into your cart the second you notice!
Hop BroAnd it's based in Takamatsu, Kagawa Prefecture, handling everything in-house from planning and brewing to packaging and shipping. It feels like the local atmosphere goes straight into the beer.
MugiOh, I see. So it's not just about the discount, but also about tasting that Setouchi character?
Hop BroExactly. Since it started brewing in 2021, it's made more than 70 kinds every year, so the lineup is broad, from staples to limited releases. Just looking at it is fun.
MugiMore than 70 kinds? That's basically a beer encyclopedia! But what kind of beer is the standard SETOUCHI LAGER?
Hop BroSETOUCHI LAGER is a lager built around a crisp malt character and refined bitterness, and it won bronze at the Japan Great Beer Awards 2026. In other words, it's easy to drink, but it's also the real deal.
MugiWhat is that, a bronze-medal lager? That's strong! When you say crisp, is it like it's snappy like a rice cracker?
Hop BroPretty close in feeling. It has a lively mouthfeel, with the toasty aroma of malt really popping. Then the bitterness comes through cleanly, so it ends up as a flavor you won't get tired of.
MugiAnd there are even new releases inspired by udon culture? Just hearing Kagawa makes my stomach and my beer cravings growl at the same time!
Hop BroThat's exactly the local character showing through. At TAPROOM & SHOP, you can enjoy souvenir bottles on weekdays and draft beer on weekends, and the online shop also works well as an entry point for trying it at home.
MugiAll right, decided! First I'll get the standard set to get a feel for the whole lineup, and if I like it, I'll chase down the limited releases too!
Hop BroNice. Since we're at it, let's open a Setouchi pint tonight and warm up the cart for the sale too.
