ISEKADO Beer to Hold 29th Anniversary Festival at Shimono Brewery on April 18, with Advance Tickets on Sale
ISEKADO Beer will hold its 29th Anniversary Festival at the Shimono Brewery in Ise, Mie Prefecture, on April 18, 2026. Admission is free, and advance beer tickets that can be used at the venue are currently on sale. Live performances, a raffle, and other anniversary-style events can be enjoyed throughout the day.
Hop BroMugi-chan, ISEKADO Beer is going to hold its 29th Anniversary Festival. On April 18, 2026, they'll be celebrating all day at the ISEKADO Shimono Brewery.
MugiWhat! And the admission is free? Can they really be that generous, Hop-nii!
Hop BroThat's the great part. The venue is the brewery in Shimono-cho, Ise City, Mie Prefecture, and they're also selling venue-exclusive advance tickets.
MugiAre the advance tickets only for beer? Or can you use them for souvenirs too? I'm curious what they're good for!
Hop BroThe neat thing is, you can use them not just for beer but for merch too. One ticket is 600 yen, and there are bulk deals like 3 for 1,500 yen, 5 for 2,400 yen, and 10 for 4,500 yen.
MugiWow, that sounds like a great deal! But if I miss out, I'll be devastated, right? The deadline is noon on April 17?
Hop BroExactly, there's no shipping; on the day, you just show the purchase-completion screen on your smartphone or the completion email. And it's a one-day event until 5 p.m., with music and a raffle too.
MugiThat sounds so fun! With a live performance by X+ and even DJ O-pint, it's basically a school festival called a beer fest!
Hop BroThere's also an introduction to the anniversary beer and a toast with brewers from other companies. ISEKADO Beer has been going since 1997, and this event really shows its from Ise to the world spirit.
MugiWow! Then I should keep an eye out for more news on the limited beers and goods, and check whether I can get there comfortably by free shuttle bus.
Hop BroIt's settled then. To celebrate the 29th anniversary, it's a day that makes you want to raise a glass, so we should keep our schedules open too.
ISEKADO Beer will hold its "29th Anniversary Festival" at the ISEKADO Shimono Brewery on Saturday, April 18, 2026. The venue is located within an industrial park at 564-17 Shimono-cho, Ise City, Mie Prefecture, and admission is free. For craft beer fans, it looks like a day to experience the brewery's milestone on site.
Advance beer tickets are also on sale. On the day, while one ticket costs 600 yen at the venue, they can be purchased in advance at 3 for 1,500 yen, 5 for 2,400 yen, and 10 for 4,500 yen. The tickets can be used not only for beer but also for merchandise purchases. The sales deadline is Friday, April 17 at noon. There is no shipping; on the day, you redeem them by showing the purchase-completion screen on your smartphone or the completion email at reception.
The day's schedule begins with opening remarks and a toast by the president, followed by a live performance by X+, introductions to anniversary beers, introductions to other brewers and a toast, DJ O-pint, a performance by Jun Renon & Shiawase Beer Fest Music Corps Yuko, and a raffle. Until closing time at 5:00 p.m., the event is centered on beer and music.
The roots of ISEKADO Beer lie in Nikenchaya Kadoya Mochi Shop, a business that has long operated in Ise. Since launching its craft beer business in 1997, it has continued brewing with a "from Ise to the world" mindset, and has built up a record of achievements in competitions in Japan and overseas. The 29th Anniversary Festival is positioned as an event to celebrate this milestone together with the fans who have supported its journey.
Event Overview
- Date: Saturday, April 18, 2026
- Venue: ISEKADO Shimono Brewery (564-17 Shimono-cho, Ise City, Mie Prefecture)
- Time: 10:00 a.m. to 5:00 p.m.
- Admission: Free
- Shuttle: Due to limited parking, use of the free shuttle bus is recommended
Limited beers and original goods are scheduled to be announced soon, so further updates are likely to draw attention.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroMugi-chan, ISEKADO Beer is going to hold its 29th Anniversary Festival. On April 18, 2026, they'll be celebrating all day at the ISEKADO Shimono Brewery.
MugiWhat! And the admission is free? Can they really be that generous, Hop-nii!
Hop BroThat's the great part. The venue is the brewery in Shimono-cho, Ise City, Mie Prefecture, and they're also selling venue-exclusive advance tickets.
MugiAre the advance tickets only for beer? Or can you use them for souvenirs too? I'm curious what they're good for!
Hop BroThe neat thing is, you can use them not just for beer but for merch too. One ticket is 600 yen, and there are bulk deals like 3 for 1,500 yen, 5 for 2,400 yen, and 10 for 4,500 yen.
MugiWow, that sounds like a great deal! But if I miss out, I'll be devastated, right? The deadline is noon on April 17?
Hop BroExactly, there's no shipping; on the day, you just show the purchase-completion screen on your smartphone or the completion email. And it's a one-day event until 5 p.m., with music and a raffle too.
MugiThat sounds so fun! With a live performance by X+ and even DJ O-pint, it's basically a school festival called a beer fest!
Hop BroThere's also an introduction to the anniversary beer and a toast with brewers from other companies. ISEKADO Beer has been going since 1997, and this event really shows its from Ise to the world spirit.
MugiWow! Then I should keep an eye out for more news on the limited beers and goods, and check whether I can get there comfortably by free shuttle bus.
Hop BroIt's settled then. To celebrate the 29th anniversary, it's a day that makes you want to raise a glass, so we should keep our schedules open too.
