Isekadoya Beer to Hold Its 29th Anniversary Festival at Shimono Brewery on April 18
Isekadoya Beer will hold its "29th Anniversary Festival" at its Shimono Brewery in Ise City, Mie Prefecture on April 18. Admission is free, and advance beer ticket sales, stage events, and a raffle are also planned, with details being released gradually as part of the anniversary event.
Hop BroHey, Mugi-chan, ISEKADO's 29th Anniversary Festival is happening at Shimono Brewery on April 18. Admission is free, and it's an anniversary event where you can toast right there at the brewery.
MugiWhat, it's an anniversary festival and admission is free? That's generous! And they're doing it at the brewery in Ise City, Mie Prefecture, so it really has that local feel!
Hop BroExactly. The venue is the ISEKADO Shimono Brewery, and it's open from 10:00 to 17:00. Parking is limited, so the official guidance recommends the free shuttle bus.
MugiA free shuttle bus too? Wait, if parking is limited, that means I have to check before going by car!
Hop BroThat's important. There are also three types of advance tickets: 3 tickets for 1,500 yen, 5 tickets for 2,400 yen, and 10 tickets for 4,500 yen. Since each ticket works out to 600 yen, it's a better deal than buying on the day.
MugiWhat? If it's cheaper than buying on the day, that's the kind of thing that instantly makes me want to go. Can you use them for merchandise too, not just beer?
Hop BroYes, they're beer and merchandise exchange vouchers. And they won't be shipped, so on the day you just show the purchase completion screen or email. The deadline is noon on April 17, so don't miss it.
MugiI see, forgetting the purchase completion screen would be disastrous... I need to make sure my phone is fully charged too!
Hop BroOn the day, it starts with the opening greeting and toast at 10:00, then there are live performances, a DJ segment, and a raffle. The stage program is packed, and an introduction to the anniversary beer is also planned.
MugiWow, if there's also an introduction to the anniversary beer, I'm curious! It's an event where you can even taste the history of ISEKADO growing in Ise, so now I really want to go have a drink together!
ISEKADO's Anniversary Event for Its 29th Year
Isekadoya Beer (ISEKADO) will hold its "29th Anniversary Festival" on Saturday, April 18, 2026, at the ISEKADO Shimono Brewery (564-17 Shimono-cho, Ise City, Mie Prefecture). Admission is free, and the event runs from 10:00 to 17:00. Because parking is limited, the official guidance recommends using the free shuttle bus.
Advance tickets are available in three types: 3, 5, or 10 tickets
At the venue, beer and merchandise exchange vouchers that can be used at 600 yen per ticket on the day are being sold in advance. Prices are 1,500 yen for 3 tickets, 2,400 yen for 5 tickets, and 4,500 yen for 10 tickets, making them a better deal than buying on the day. Sales run until noon on Friday, April 17. Tickets will not be shipped; on the day, they can be exchanged by showing the purchase completion screen or completion email.
Live performances and a raffle are also planned for the day
According to the published timetable, the event begins with an opening greeting and toast at 10:00, followed by live performances, introductions to the anniversary beer, toasts with guest brewers from other companies, a DJ segment, and a raffle. Limited-edition beers and original merchandise are listed as "COMING SOON," and details are scheduled to be updated later.
A brewery grown in Ise
ISEKADO is a brewery that launched its beer business in 1997, building on the foundation of Ise's long-established "Nikenchaya Kadoya Mochiten." Rooted in Mie and Ise, it has accumulated numerous awards at international competitions. The anniversary festival is being planned as a place where fans who have supported its journey can raise a glass directly at the brewery.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHey, Mugi-chan, ISEKADO's 29th Anniversary Festival is happening at Shimono Brewery on April 18. Admission is free, and it's an anniversary event where you can toast right there at the brewery.
MugiWhat, it's an anniversary festival and admission is free? That's generous! And they're doing it at the brewery in Ise City, Mie Prefecture, so it really has that local feel!
Hop BroExactly. The venue is the ISEKADO Shimono Brewery, and it's open from 10:00 to 17:00. Parking is limited, so the official guidance recommends the free shuttle bus.
MugiA free shuttle bus too? Wait, if parking is limited, that means I have to check before going by car!
Hop BroThat's important. There are also three types of advance tickets: 3 tickets for 1,500 yen, 5 tickets for 2,400 yen, and 10 tickets for 4,500 yen. Since each ticket works out to 600 yen, it's a better deal than buying on the day.
MugiWhat? If it's cheaper than buying on the day, that's the kind of thing that instantly makes me want to go. Can you use them for merchandise too, not just beer?
Hop BroYes, they're beer and merchandise exchange vouchers. And they won't be shipped, so on the day you just show the purchase completion screen or email. The deadline is noon on April 17, so don't miss it.
MugiI see, forgetting the purchase completion screen would be disastrous... I need to make sure my phone is fully charged too!
Hop BroOn the day, it starts with the opening greeting and toast at 10:00, then there are live performances, a DJ segment, and a raffle. The stage program is packed, and an introduction to the anniversary beer is also planned.
MugiWow, if there's also an introduction to the anniversary beer, I'm curious! It's an event where you can even taste the history of ISEKADO growing in Ise, so now I really want to go have a drink together!
