Isekado Beer to Hold 29th Anniversary Festival on April 18, with Eve Event and Limited-Edition Items Also Planned
Isekado Beer will hold its "29th Anniversary Festival" on April 18, 2026, at its Shimono Factory in Ise City, Mie Prefecture. Admission is free, and the day will feature advance beer ticket sales, limited-edition items, and a varied program including live performances and a lottery.
Hop BroHere it is, Isekado Beer’s 29th Anniversary Festival. It’s being held at the Shimono Factory in Ise City, Mie Prefecture on April 18, 2026, and admission is free.
MugiWait, I can go for free!? A factory anniversary festival is exciting enough on its own!
Hop BroAnd Isekado Beer is a brewery with roots in a long-established shop, going back to 1997. It grew out of Nikenchaya Kadoya Mochiten and has built up an impressive record of awards.
MugiOh, I see! By the way, what’s the best way to buy the advance beer tickets?
Hop BroYou can buy them in advance until noon on April 17: 3 for 1,500 yen, 5 for 2,400 yen, or 10 for 4,500 yen. On the day they’re 600 yen each, so it’s worth remembering that the advance tickets are the better deal.
MugiOh, that’s easy to figure out! And the fact that the tickets can also be used for merchandise is surprisingly great!
Hop BroThe day starts with an opening greeting and toast at 10:00, and then there’ll be live music, DJs, introductions to other breweries, and a lottery. Having the brewer talk about the anniversary beer really gives it that full event feel.
MugiWait, what is a Nikukyuu IPA!? An IPA with paw pads, but is it cute or bold?
Hop BroIPA is a style with pronounced hop aroma and bitterness, and the Nikukyuu IPA was designed with meat dishes in mind. They’ll also have a 29th anniversary T-shirt, a Nihiki tenugui, and assorted sets, so the urge to buy things could get dangerous.
MugiAnd there’s even an eve festival on April 17 and a factory tour on April 19!? Enjoying the whole anniversary is amazing!
Hop BroExactly. What makes Isekado Beer feel like itself is how it connects the factory, the products, and the experience. This is the kind of festival that makes you want to raise a glass.
MugiYeah, this is the kind of thing where once you go, one drink won’t be enough. I want to really savor the 29th anniversary!
ISEKADO Turns 29
Based in Ise City, Mie, Ise Kadoya Beer will hold its 29th Anniversary Festival on April 18, 2026. The venue is the Shimono Factory, and the event runs from 10:00 to 17:00. Admission is free.
Ise Kadoya Beer is a craft beer brand that has continued brewing since 1997, rooted in the long-established Ise shop Nikenchaya Kadoya Mochiten. While accumulating awards at international competitions, it has developed a broad lineup ranging from core beers to limited releases. This anniversary festival looks set to be a place to look back on that journey together with visitors.
Highlights on the Day
Advance beer tickets are priced at 3 for 1,500 yen, 5 for 2,400 yen, and 10 for 4,500 yen, with sales running until noon on April 17. Tickets can be purchased on the day for 600 yen each, but the advance tickets offer better value. The tickets can be used not only for beer, but also for merchandise purchases.
At the venue, the program will begin with an opening greeting and toast at 10:00, followed in sequence by live performances, DJs, introductions to other breweries, and a lottery. There will also be an introduction to the anniversary beer by the brewer, making it a lineup that feels right for a beer event.
Limited-Edition Items and Related Events
To coincide with the anniversary festival, limited items will also be on sale, including the meat-friendly "Nikukyuu IPA," a 29th anniversary T-shirt, a Nihiki tenugui, and assorted gift sets.
Related events include an eve festival on the night of April 17, a factory tour on April 19, and a pilgrimage tour guided by the company president. Centered on the anniversary festival, the lineup connects the factory, the products, and the event experience.
For Ise Kadoya Beer, the 29th Anniversary Festival is not merely a commemorative event, but an annual opportunity to connect the brewing site directly with fans.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHere it is, Isekado Beer’s 29th Anniversary Festival. It’s being held at the Shimono Factory in Ise City, Mie Prefecture on April 18, 2026, and admission is free.
MugiWait, I can go for free!? A factory anniversary festival is exciting enough on its own!
Hop BroAnd Isekado Beer is a brewery with roots in a long-established shop, going back to 1997. It grew out of Nikenchaya Kadoya Mochiten and has built up an impressive record of awards.
MugiOh, I see! By the way, what’s the best way to buy the advance beer tickets?
Hop BroYou can buy them in advance until noon on April 17: 3 for 1,500 yen, 5 for 2,400 yen, or 10 for 4,500 yen. On the day they’re 600 yen each, so it’s worth remembering that the advance tickets are the better deal.
MugiOh, that’s easy to figure out! And the fact that the tickets can also be used for merchandise is surprisingly great!
Hop BroThe day starts with an opening greeting and toast at 10:00, and then there’ll be live music, DJs, introductions to other breweries, and a lottery. Having the brewer talk about the anniversary beer really gives it that full event feel.
MugiWait, what is a Nikukyuu IPA!? An IPA with paw pads, but is it cute or bold?
Hop BroIPA is a style with pronounced hop aroma and bitterness, and the Nikukyuu IPA was designed with meat dishes in mind. They’ll also have a 29th anniversary T-shirt, a Nihiki tenugui, and assorted sets, so the urge to buy things could get dangerous.
MugiAnd there’s even an eve festival on April 17 and a factory tour on April 19!? Enjoying the whole anniversary is amazing!
Hop BroExactly. What makes Isekado Beer feel like itself is how it connects the factory, the products, and the experience. This is the kind of festival that makes you want to raise a glass.
MugiYeah, this is the kind of thing where once you go, one drink won’t be enough. I want to really savor the 29th anniversary!
