Setouchi Brewery Launches New Series "HOP HOPPING" with First Release "ROOM001"
Setouchi Brewery (Takamatsu, Kagawa Prefecture) has launched a new series, "HOP HOPPING," focused on hop character. The first release, "ROOM001," is an IPA brewed with the new hop variety Elani®, and features tropical aromatics and a soft mouthfeel.
Hop BroSetouchi Brewery has kicked off a new series called HOP HOPPING. The first release is "ROOM001," a bold project that puts hops in the spotlight.
MugiWait, what do you mean the hops are the star? So the hops are taking center stage over the beer? I've never heard of a hop-centered project like that!
Hop BroExactly, and it's an IPA using Elani®. It's designed to connect aromas like peach and guava with green notes, citrus, and bitterness.
MugiPeach, guava, green, and bitterness? That's way too much information! My head can't keep up with this traffic jam of aromas!
Hop BroIn short, it starts off soft and tropical, then later the vivid hop character and citrus bitterness come through. The style is India Pale Ale, and the ABV is 6.5%.
MugiSo it starts out kind of sweet, then turns crisp later. And that part about softening it with oats - how does that affect the mouthfeel?
Hop BroOats make the body smoother and round off the edges. They also use a technique to draw out hop compounds, which makes it interesting because the beer is designed not just for aroma, but for how it drinks too.
MugiWow, I love that it's not just a super-aromatic IPA, but one where they really calculate the drinking experience too! Setouchi Brewery handling everything from planning to shipping in Takamatsu, Kagawa Prefecture is seriously impressive!
Hop BroExactly. Alongside standard beers like SETOUCHI IPA and SETOUCHI LAGER, and regional offerings like UDON BREWING, ROOM001 stands out as a new hop-forward proposal that's pretty sharp.
MugiThis is the kind of beer that makes me want to open the online shop and drink it right now! Since we're at it, I want to check Elani®'s aroma with my own nose!
The first release in the new series is an IPA using Elani®
Setouchi Brewery has unveiled its new product, "HOP HOPPING ROOM001." In an Instagram post, it was introduced as the first release in the company's newly launched series "HOP HOPPING," which centers on a single hop and makes that hop's character the star.
ROOM001's key hop is the new variety Elani®. According to the product description, it is an IPA that starts with soft tropical aromas reminiscent of peach and guava, then brings together deep green notes, citrus, and bitterness. It also uses oats to create a softer mouthfeel. The alcohol content is 6.5%, and the style is India Pale Ale.
On the product page of the official online shop, the aroma is described as "an IPA that begins with soft tropical aromas and brings together deep green aromas, bitterness, and citrus." It also notes that techniques designed to draw out the delicious compounds in hops have been incorporated, making this a beer that pays attention not only to aromatic brightness but also to the design of the drinking experience.
Setouchi Brewery is a brewery in Takamatsu, Kagawa Prefecture. Surrounded by the nature of the Seto Inland Sea, it handles everything from planning and brewing to shipping in-house. In addition to its standard SETOUCHI IPA and SETOUCHI LAGER, it has offered a lineup that balances regional character and drinkability, including UDON BREWING and seasonal products. This new HOP HOPPING series is positioned as a fresh proposal that brings hop character to the forefront.
In its Instagram post, the company also directed readers to its online shop. Start with ROOM001 to experience the aroma derived from Elani® and the bitterness balance that is characteristic of an IPA.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroSetouchi Brewery has kicked off a new series called HOP HOPPING. The first release is "ROOM001," a bold project that puts hops in the spotlight.
MugiWait, what do you mean the hops are the star? So the hops are taking center stage over the beer? I've never heard of a hop-centered project like that!
Hop BroExactly, and it's an IPA using Elani®. It's designed to connect aromas like peach and guava with green notes, citrus, and bitterness.
MugiPeach, guava, green, and bitterness? That's way too much information! My head can't keep up with this traffic jam of aromas!
Hop BroIn short, it starts off soft and tropical, then later the vivid hop character and citrus bitterness come through. The style is India Pale Ale, and the ABV is 6.5%.
MugiSo it starts out kind of sweet, then turns crisp later. And that part about softening it with oats - how does that affect the mouthfeel?
Hop BroOats make the body smoother and round off the edges. They also use a technique to draw out hop compounds, which makes it interesting because the beer is designed not just for aroma, but for how it drinks too.
MugiWow, I love that it's not just a super-aromatic IPA, but one where they really calculate the drinking experience too! Setouchi Brewery handling everything from planning to shipping in Takamatsu, Kagawa Prefecture is seriously impressive!
Hop BroExactly. Alongside standard beers like SETOUCHI IPA and SETOUCHI LAGER, and regional offerings like UDON BREWING, ROOM001 stands out as a new hop-forward proposal that's pretty sharp.
MugiThis is the kind of beer that makes me want to open the online shop and drink it right now! Since we're at it, I want to check Elani®'s aroma with my own nose!
