Setouchi Brewery Introduces the "Yuzu Oroshi Udon" Hazy IPA Inspired by Sanuki Udon
In an Instagram post, Setouchi Brewery introduced its "Yuzu Oroshi Udon" Hazy IPA, inspired by Sanuki udon culture, with a message aimed at a drink after overtime. The beer is characterized by a design that layers the richness of locally grown wheat with the refreshing notes of yuzu and grated daikon.
Hop BroToday, Setouchi Brewery's Yuzu Oroshi Udon Hazy IPA is pretty interesting.
MugiWait, udon in beer!? What do you mean by inspired by Sanuki udon?
Hop BroIt feels like a brewery from Takamatsu, Kagawa, putting the local food culture straight into the beer. It's a strongly regional release.
MugiBut Hazy IPA is that cloudy style, right? What's good about Hazy IPA?
Hop BroIts appeal is the soft mouthfeel and juiciness. And this one layers the richness of local wheat with the refreshing notes of yuzu and grated daikon, making it full-bodied and refreshing.
MugiI love that it even makes you feel like grated daikon is in it - the idea is wild, and I like it! Yuzu and grated daikon sounds so refreshing!
Hop BroExactly. The post starts with 'Overtime, thanks for your hard work,' which shows it's aiming for a drink after work. It's perfect for an after-overtime drink.
MugiA beer that switches off work mode is the best! And with a name like Yuzu Oroshi Udon, I can already feel a Sanuki breeze blowing through my head!
Hop BroSetouchi Brewery is good at layering the atmosphere of the Seto Inland Sea into beer. Letting you drink the Setouchi climate is pretty stylish.
MugiWow, this makes me curious! If I check the profile link, I'll probably want to go drink it right away!
Hop BroRight? I want to end tonight with this one. It has a springlike freshness, which is just right after work.
MugiI'm completely in the mood to drink it now! If it's a clean, savory style, I'd want it even without overtime!
A Hazy IPA Meant for a Drink After Overtime
Setouchi Brewery's official Instagram introduced the "Yuzu Oroshi Udon" Hazy IPA, said to have been born from Sanuki udon artisans' pursuit of a "clean, savory flavor." The post opens with the greeting "Overtime, thanks for your hard work," and suggests it as an off-duty drink to help you switch out of work mode.
Turning an Udon-Prefecture Idea Into Beer
According to the caption, this beer is designed to layer the rich body of locally produced wheat with the refreshing character of yuzu and grated daikon. Positioned as a soft-drinking Hazy IPA with a freshness that evokes the arrival of spring, it is a unique release grounded in the food culture of Kagawa's Sanuki udon. As its name suggests, it conveys both the playfulness of craft beer and a strong sense of local identity.
Background on Setouchi Brewery
Setouchi Brewery is a craft beer brand based in Takamatsu, Kagawa Prefecture. Its official website presents it as a brand rooted in the Setouchi region, and it operates a TAPROOM & SHOP alongside an online store. The approach of layering everyday food and the feel of the local area into beer is also clearly reflected in this post.
A Message for Drinkers
Rather than simply introducing a new product, this post comes across more as a suggestion for a drink to unwind with after work. The combination of Kagawa-inspired ingredients, the approachable nature of a Hazy IPA, and the clear scene-setting of "something you'd want after overtime" make it easy for beer fans to imagine the flavor. Those interested can check the profile link mentioned in the post.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday, Setouchi Brewery's Yuzu Oroshi Udon Hazy IPA is pretty interesting.
MugiWait, udon in beer!? What do you mean by inspired by Sanuki udon?
Hop BroIt feels like a brewery from Takamatsu, Kagawa, putting the local food culture straight into the beer. It's a strongly regional release.
MugiBut Hazy IPA is that cloudy style, right? What's good about Hazy IPA?
Hop BroIts appeal is the soft mouthfeel and juiciness. And this one layers the richness of local wheat with the refreshing notes of yuzu and grated daikon, making it full-bodied and refreshing.
MugiI love that it even makes you feel like grated daikon is in it - the idea is wild, and I like it! Yuzu and grated daikon sounds so refreshing!
Hop BroExactly. The post starts with 'Overtime, thanks for your hard work,' which shows it's aiming for a drink after work. It's perfect for an after-overtime drink.
MugiA beer that switches off work mode is the best! And with a name like Yuzu Oroshi Udon, I can already feel a Sanuki breeze blowing through my head!
Hop BroSetouchi Brewery is good at layering the atmosphere of the Seto Inland Sea into beer. Letting you drink the Setouchi climate is pretty stylish.
MugiWow, this makes me curious! If I check the profile link, I'll probably want to go drink it right away!
Hop BroRight? I want to end tonight with this one. It has a springlike freshness, which is just right after work.
MugiI'm completely in the mood to drink it now! If it's a clean, savory style, I'd want it even without overtime!
