Setouchi Brewery Announces 'SETOUCHI NZ PALE ALE' with a Sheep Label
Setouchi Brewery (Takamatsu, Kagawa) shared its new product, 'SETOUCHI NZ PALE ALE,' on Instagram. With a sheep label that evokes New Zealand, this is a beer that highlights aromas reminiscent of lime and pineapple, along with a biscuit-like finish.
Hop BroSetouchi Brewery's SETOUCHI NZ PALE ALE is a new release that is already pretty intriguing, sheep label and all.
MugiWait, a sheep label? So it already feels New Zealand-ish just from the design?
Hop BroExactly. It uses an orange-toned design with a sheep motif, so the New Zealand vibe is translated straight into the visuals.
MugiOhh! But what makes a New Zealand pale ale different from a regular pale ale?
Hop BroIn broad terms, it's a style that tends to aim for a light, polished drinking experience, with bright aromas like lime and pineapple coming through easily.
MugiLime and pineapple? The second I hear that, it sounds like a full-on fruity beer I could just keep chugging!
Hop BroAnd the fact that it finishes with a biscuit-like aftertaste is great too. It doesn't get too sweet, and it finishes with a nice malty toastiness.
MugiWait, biscuits!? Like cookies? So you mean malt sweetness and toastiness?
Hop BroExactly. At 5.0% ABV, it's easy to drink, so it's the kind of beer that fits perfectly on a night when you want to unwind after work.
MugiAnd if I can buy it at Riverside 351 or online, then it's officially a contender for tonight! I want to toast already!
Setouchi Brewery has newly announced "SETOUCHI NZ PALE ALE." In the post, it is introduced as a beer that aims for the lightness and refinement typical of a New Zealand pale ale, and its alcohol content is 5.0%. The orange-based minimalist design and sheep-themed label are also striking.
Its aroma profile combines the freshness of lime and pineapple with a subtle biscuit-like aftertaste. It is presented as a beer for nights when you want to relax while still staying true to yourself. Rather than pushing a loud personality, it is built to make you want to pick it up for its easy-drinking character and approachable design.
The label's background also shows the brewery's playful spirit. In the post, it was revealed that, from the association that New Zealand means sheep, a rough sketch was shared with the designer in which the arch shape was imagined as a sheep. The resulting visual is a good example of how a simple idea was neatly turned into a finished product.
Sales are available at the bottle shop "Riverside 351" attached to the brewery and through the online store. Setouchi Brewery is a Takamatsu, Kagawa brewery that continues to make products that make use of the Inland Sea region's character. This new release is another carefully crafted item that engages thoughtfully with both design and flavor.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroSetouchi Brewery's SETOUCHI NZ PALE ALE is a new release that is already pretty intriguing, sheep label and all.
MugiWait, a sheep label? So it already feels New Zealand-ish just from the design?
Hop BroExactly. It uses an orange-toned design with a sheep motif, so the New Zealand vibe is translated straight into the visuals.
MugiOhh! But what makes a New Zealand pale ale different from a regular pale ale?
Hop BroIn broad terms, it's a style that tends to aim for a light, polished drinking experience, with bright aromas like lime and pineapple coming through easily.
MugiLime and pineapple? The second I hear that, it sounds like a full-on fruity beer I could just keep chugging!
Hop BroAnd the fact that it finishes with a biscuit-like aftertaste is great too. It doesn't get too sweet, and it finishes with a nice malty toastiness.
MugiWait, biscuits!? Like cookies? So you mean malt sweetness and toastiness?
Hop BroExactly. At 5.0% ABV, it's easy to drink, so it's the kind of beer that fits perfectly on a night when you want to unwind after work.
MugiAnd if I can buy it at Riverside 351 or online, then it's officially a contender for tonight! I want to toast already!
