Ise Kadoya Beer will hold its "ISEKADO 29th Anniversary Festival" at the Shimono Factory on April 18. The venue is 564-17 Shimono-cho, Ise City, Mie Prefecture, and the event will run from 10:00 a.m. to 5:00 p.m. Admission is free, and an announcement also says free shuttle buses will run from Ise City Station and Ujiyamada Station. Because parking is limited, visitors are encouraged to use the buses.

The company is a brewery that has been making beer since 1997, based on the long-established rice cake shop Nikenchaya Kadoya Mochiten in Ise. With deep roots in its hometown of Ise, it has produced a wide range of beers, from regular offerings to limited releases, and the anniversary festival looks like a chance to feel that history on site.

In this Instagram post, the food vendor announced for the day is Daisattei Jinsonmaru. It says they will serve fish and shrimp dishes made with deep-sea fish and other ingredients landed by Jinsonmaru, offering flavors that are unique to the production area. Including food stalls that can be enjoyed alongside beer, the event has the feel of a full-scale anniversary celebration. Details are available in the Instagram highlight "Anniversary Festival."

Reference: Instagram post / ISEKADO official site