ISEKADO Beer to Hold 29th Anniversary Festival at Shimono Brewery on April 18, with Eve Event and Limited Items
ISEKADO (Ise Kadoya Beer) will hold a 29th anniversary festival on April 18, 2026, at its Shimono Brewery in Ise City, Mie Prefecture. In addition to advance beer tickets and limited-edition merchandise, an eve event and a brewery tour are also being offered.
Hop BroThis time, the star of the show is ISEKADO Beer’s 29th anniversary festival. It’s going to be held big and bold on April 18, 2026, at the Shimono Brewery in Ise City, Mie Prefecture.
MugiWait, you can celebrate at the brewery!? If admission is free, I’d want to drop by casually!
Hop BroAnd that’s not even the only highlight. The advance beer tickets are 1,500 yen for 3, 2,400 yen for 5, and 4,500 yen for 10, while on the day they’ll be 600 yen each.
MugiNow I’m stuck deciding how many tickets to get... But Nikukyuu IPA sounds cute and aggressive at the same time!
Hop BroThat’s the fun part: it’s a West Coast IPA. It’s a beer designed to go with meat dishes, with bright aromas, a crisp bitterness, and the kind of profile that really drives your appetite.
MugiAn IPA made for meat? That’s amazing! It feels like a handshake between beer and meat, and just imagining it makes me hungry!
Hop BroThere’s also anniversary merchandise at the venue. A 29th anniversary T-shirt, a Nihiki tenugui towel, and an assorted set are all available, so it’s not just about drinking.
MugiThere’s an eve event too, and tours as well. It has more going on than just one day, which is irresistible for event lovers!
Hop BroExactly. The all-you-can-drink eve event on April 17, plus the brewery tour and pilgrimage tour on April 19, all let you savor the afterglow of the 29th anniversary at a relaxed pace.
MugiAnd the parent company has about 440 years of history? That’s some serious tradition... "From Ise to the world" really has a sense of romance.
Hop BroIt’s amazing that they started as a craft beer brand in 1997 and have come this far. I’d love to soak up that From Ise to the world energy directly at the anniversary festival.
MugiYeah, now I totally want to drink! I want to toast at the Shimono Brewery and celebrate with a Nikukyuu IPA in hand!
ISEKADO (Ise Kadoya Beer) will hold its 29th anniversary festival on Saturday, April 18, 2026, at its Shimono Brewery in Ise City, Mie Prefecture. Admission is free, and the event will run from 10:00 to 17:00. Advance beer tickets for the event are available in three options: 3 tickets for 1,500 yen, 5 tickets for 2,400 yen, and 10 tickets for 4,500 yen. On the day, tickets will cost 600 yen each. The sales deadline is announced as noon on April 17.
The venue will also feature limited-edition items created for the anniversary festival. Among them is Nikukyuu IPA, a West Coast IPA inspired by the number 29 (niku) and designed with meat dishes in mind. Also available will be a 29th anniversary T-shirt, a Nihiki tenugui towel, and a 29th anniversary assorted set, creating a lineup that lets visitors enjoy the milestone through goods as well as beer.
The day’s program will begin with opening remarks and a toast, followed by live performances, DJs, brewer introductions, and a raffle. On April 17, the day before the anniversary festival, there will be an all-you-can-drink eve event. On April 19, a brewery tour led by brewers and a pilgrimage tour guided by the company president will also be offered, extending the celebration beyond a single day.
ISEKADO’s roots lie in Nikenchaya Kadoya Mochi Shop, a long-established business in Ise with a history spanning about 440 years. The craft beer brand began in 1997 and has continued with the message, "From Ise to the world." The 29th anniversary festival is likely to be a chance to once again experience the brewing history built up by this local long-established business.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroThis time, the star of the show is ISEKADO Beer’s 29th anniversary festival. It’s going to be held big and bold on April 18, 2026, at the Shimono Brewery in Ise City, Mie Prefecture.
MugiWait, you can celebrate at the brewery!? If admission is free, I’d want to drop by casually!
Hop BroAnd that’s not even the only highlight. The advance beer tickets are 1,500 yen for 3, 2,400 yen for 5, and 4,500 yen for 10, while on the day they’ll be 600 yen each.
MugiNow I’m stuck deciding how many tickets to get... But Nikukyuu IPA sounds cute and aggressive at the same time!
Hop BroThat’s the fun part: it’s a West Coast IPA. It’s a beer designed to go with meat dishes, with bright aromas, a crisp bitterness, and the kind of profile that really drives your appetite.
MugiAn IPA made for meat? That’s amazing! It feels like a handshake between beer and meat, and just imagining it makes me hungry!
Hop BroThere’s also anniversary merchandise at the venue. A 29th anniversary T-shirt, a Nihiki tenugui towel, and an assorted set are all available, so it’s not just about drinking.
MugiThere’s an eve event too, and tours as well. It has more going on than just one day, which is irresistible for event lovers!
Hop BroExactly. The all-you-can-drink eve event on April 17, plus the brewery tour and pilgrimage tour on April 19, all let you savor the afterglow of the 29th anniversary at a relaxed pace.
MugiAnd the parent company has about 440 years of history? That’s some serious tradition... "From Ise to the world" really has a sense of romance.
Hop BroIt’s amazing that they started as a craft beer brand in 1997 and have come this far. I’d love to soak up that From Ise to the world energy directly at the anniversary festival.
MugiYeah, now I totally want to drink! I want to toast at the Shimono Brewery and celebrate with a Nikukyuu IPA in hand!
