Repubrew's new "HEARTS UP! IPA 60" has arrived. It was introduced in an Instagram post as "on sale today," and the product was also listed on the official e-commerce site the same day. Sales are being offered as a 6-bottle set (3,960 yen / 660 yen per bottle), released as a collaboration beer timed for the spring season.

The theme centers on "60th Anniversary"


This time, the theme is the 60th anniversary of the lifestyle store PLAZA. In the product description, the beer is positioned as a project that expresses the company's slogan, "HEARTS UP!," through beer, and, as in the previous release, the collaborative brew with "YuyaBoys" is also explicitly noted. The category is collaboration-oriented, giving it a commemorative feel.

What's inside the beer


The style is Hazy IPA, and the ABV is 6.0%. Its biggest feature is that it expresses a pale pink color with hibiscus rather than colorants. In addition, to match the "60th anniversary" theme, the hops are added in 60 separate stages, making the design unique. The aroma leans toward stone fruit notes such as peach and mango, alongside citrus. It is a design aimed at balancing a festive appearance with a juicy aroma.

The Natural Roots Studio (Repubrew) touch


Among the labels from Shizuoka-based Repubrew, Natural Roots Studio is known as a line that brings ingredient character and flavor expression to the forefront. "HEARTS UP! IPA 60" is not only a product that fits neatly within the context of a commemorative collaboration, but also a beer that embodies this line's approach of unifying color, aroma, and story. It is a highly conceptual limited release that should be easy to talk about at gifts or home parties.