ISEKADO has started selling 29th anniversary commemorative goods. According to the online shop announcement, a set combining the anniversary beer with a commemorative T-shirt and tenugui has been introduced. The price is 6,500 yen (tax included), and the T-shirts are available in white/gray, with M, L, and XL sizes to choose from.

In addition, the "Nekonihiki tenugui" is also on sale for 1,200 yen (tax included). Ise Kadoya Beer is a brewery based in Ise City, Mie Prefecture, and it has continued making beer rooted in the craftsmanship of Ise, building on the long-established Nikenchaya Kadoyamochiten. As a brand that has earned recognition in beer contests in Japan and abroad, its anniversary goods are not just souvenirs, but a lineup with a distinctive character that can be enjoyed together with the beer.

This sales announcement also includes advance tickets for the ISEKADO 29th anniversary festival, to be held on April 18. The tickets can be used to buy beer and goods on the day, and are priced at 1,500 yen for 3 tickets, 2,400 yen for 5 tickets, and 4,500 yen for 10 tickets. Sales are scheduled to run until noon on April 17.

At a time leading up to the anniversary event, the standout feature is that it offers both the enjoyment of drinking and the enjoyment of taking something home. More fans are likely to prepare for the 29th anniversary milestone while checking out Ise Kadoya Beer's signature limited items.