GOOD HOPS from Tono, Iwate to Exhibit at the Yoichi Craft Beer Carnival on May 30
GOOD HOPS from Tono City, Iwate, will exhibit at the "Yoichi Craft Beer Carnival" held on Saturday, May 30, at Yoichi in Zaimokucho, Morioka. It looks like a chance to share Tono's hop-centered approach at a gathering of breweries and cideries from across Iwate Prefecture.
Hop BroOn May 30 at Yoichi in Zaimokucho, Morioka, GOOD HOPS will be setting up a booth. It's exciting that they're bringing Tono's hop culture with them.
MugiWait, Yoichi is held every week? And this time it's a craft beer carnival?
Hop BroExactly. It's the regular street market held every Saturday from April through November, but this day is a special edition where breweries and cideries from around the prefecture all gather.
MugiEven cideries are joining in? It's basically a theme park for drinks! But what does hop-centered mean?
Hop BroThe thing is, GOOD HOPS doesn't just make beer. They're a hop-specialist group that also develops new hop varieties, cultivates them, and researches processing techniques.
MugiWow, that's awesome! So in Tono, it starts from growing them?
Hop BroThat's right. Hop cultivation in Tono began in 1963, and building on that history, they've been making use of the distinct character of hops with different aromas and personalities.
MugiSo even the same beer can smell different! Being able to compare drinks in downtown Morioka sounds fun, like crossing through different flavors!
Hop BroAnd Zaimokucho Yoichi isn't just about local beer either; wine and coffee are there too, so it's interesting as a story of place of origin that lets you see the makers' ideas.
MugiI really want to go now! On May 30, I want to enjoy a glass from Tono together in Morioka.
On Saturday, May 30, the "Yoichi Craft Beer Carnival" will be held at Zaimokucho Yoichi in Morioka City, Iwate Prefecture, and GOOD HOPS will be exhibiting. Yoichi is a regular street market held every Saturday from April through November, and this day will be a special edition bringing together breweries and cideries from across the prefecture.
GOOD HOPS is a brewery based in Tono City, Iwate Prefecture, that not only brews beer but also works on developing new hop varieties, cultivating them, and researching processing techniques. On its official website, the company says that in Tono, one of Japan's leading hop-producing regions, beer making begins with growing the hops, and it places expanding the possibilities of Japanese-grown hops at the center of its business.
Hop cultivation in Tono City began in 1963, and GOOD HOPS has built on that local heritage to make beers that make use of hops with different aromas and personalities. The venue, Zaimokucho Yoichi, is known as a city event where local beer, wine, coffee, and more are lined up, and for drinkers it is also a place to experience the individuality of different makers across categories.
At this event, it should be possible to feel both GOOD HOPS's approach rooted in Tono's hop culture and the current state of craft beer in Iwate. On the day of the event, it would be great to casually compare beers in downtown Morioka while also thinking about the background of their place of origin.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroOn May 30 at Yoichi in Zaimokucho, Morioka, GOOD HOPS will be setting up a booth. It's exciting that they're bringing Tono's hop culture with them.
MugiWait, Yoichi is held every week? And this time it's a craft beer carnival?
Hop BroExactly. It's the regular street market held every Saturday from April through November, but this day is a special edition where breweries and cideries from around the prefecture all gather.
MugiEven cideries are joining in? It's basically a theme park for drinks! But what does hop-centered mean?
Hop BroThe thing is, GOOD HOPS doesn't just make beer. They're a hop-specialist group that also develops new hop varieties, cultivates them, and researches processing techniques.
MugiWow, that's awesome! So in Tono, it starts from growing them?
Hop BroThat's right. Hop cultivation in Tono began in 1963, and building on that history, they've been making use of the distinct character of hops with different aromas and personalities.
MugiSo even the same beer can smell different! Being able to compare drinks in downtown Morioka sounds fun, like crossing through different flavors!
Hop BroAnd Zaimokucho Yoichi isn't just about local beer either; wine and coffee are there too, so it's interesting as a story of place of origin that lets you see the makers' ideas.
MugiI really want to go now! On May 30, I want to enjoy a glass from Tono together in Morioka.
