Ise Kadoya Beer Opens First Booth at Vietnam Festival 2026, Serving Limited-Edition Beer at Yoyogi Park
Ise Kadoya Beer announced that it will open a booth at "Vietnam Festival 2026," held at Yoyogi Park on May 30 and 31. It will be the first booth by a domestic craft beer maker, and visitors will be able to enjoy a Passion Fruit Pale Ale and a Rice Lager at the venue.
Hop BroIse Kadoya Beer has decided to make its first appearance at the Vietnam Fest. The event is at Yoyogi Park on May 30 and 31, and what makes it even better is that this is its first participation as a domestic craft beer maker.
MugiWhat! First domestic craft participation is such a big title!? Honestly, I'm already ready to give a little applause before even tasting it!
Hop BroThe beers planned for service are Passion Fruit Pale Ale and Rice Lager. The former has a bright, vivid aroma, and the latter is crisp and easy to drink, so they make a pairing that's easy to match with Vietnamese food.
MugiHuh! But what does it mean for a pale ale to have a bright aroma? Whenever I hear a 'beer explanation,' it suddenly starts feeling like class!
Hop BroIn simple terms, it's a style that tends to bring out hop aroma and fruity notes. When that gets a passion-fruit-like impression on top, it feels delicious from the aroma alone before you even take a sip.
MugiWhat is that! So the rice lager is one of those clean and breezy beers you can gulp down? If it’s lined up with pho or banh mi, I’d probably end up in an endless loop at the food stall!
Hop BroExactly. Lagers keep the fermentation-derived quirks relatively subtle, so they don't get in the way of the food. This lineup, focused on compatibility with food, is a pretty smart design for an event.
MugiAnd the venue is the Yoyogi Park Event Square, with free admission, right? Then it's the kind of place where you can just say, 'Maybe I'll stop by for a bit,' and it's nice that it's friendly to beer beginners too!
Hop BroIse Kadoya Beer has been making craft beer since 1997, backed by a long-established business founded in 1575. Coming into a city festival with the banner 'From Ise to the world' really carries the weight of that history.
MugiWait, such a storied brewery at the Vietnam Fest!? That From Ise to the world vibe is so cool, and now I’m already wanting to go for the two-drink set of passion fruit and rice on site!
Ise Kadoya Beer announced its booth at Vietnam Festival 2026. In the post, it is described as the first participation by a domestic craft beer maker, and it introduces the opportunity to enjoy beer alongside Vietnamese food at Yoyogi Park.
The beers listed as planned offerings are Passion Fruit Pale Ale and Rice Lager. Both are styles that naturally pair well with food, making it easy to imagine them complementing the aromas and flavors of Vietnamese cuisine. Since admission to the event is free, it is also a nice chance to stop by casually.
Ise Kadoya Beer is a brewery based in Ise City, Mie. Its parent company, Ise Kadoya, is a long-established business founded in 1575. Building on a history of tea houses and miso and soy sauce production, it began craft beer production in 1997. The official website also highlights the company’s "From Ise to the world" message and its record of earning recognition in competitions in Japan and abroad. This booth is also noteworthy as a move by an Ise-based brewery to break into an internationally minded urban festival.
Event Overview
- Event name: Vietnam Festival 2026
- Venue: Yoyogi Park Event Plaza
- Dates: May 30 and 31, 2026
- Admission: Free
It looks like this will be a casual chance to enjoy the pairing of Vietnamese food and craft beer at an outdoor venue in the city center.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroIse Kadoya Beer has decided to make its first appearance at the Vietnam Fest. The event is at Yoyogi Park on May 30 and 31, and what makes it even better is that this is its first participation as a domestic craft beer maker.
MugiWhat! First domestic craft participation is such a big title!? Honestly, I'm already ready to give a little applause before even tasting it!
Hop BroThe beers planned for service are Passion Fruit Pale Ale and Rice Lager. The former has a bright, vivid aroma, and the latter is crisp and easy to drink, so they make a pairing that's easy to match with Vietnamese food.
MugiHuh! But what does it mean for a pale ale to have a bright aroma? Whenever I hear a 'beer explanation,' it suddenly starts feeling like class!
Hop BroIn simple terms, it's a style that tends to bring out hop aroma and fruity notes. When that gets a passion-fruit-like impression on top, it feels delicious from the aroma alone before you even take a sip.
MugiWhat is that! So the rice lager is one of those clean and breezy beers you can gulp down? If it’s lined up with pho or banh mi, I’d probably end up in an endless loop at the food stall!
Hop BroExactly. Lagers keep the fermentation-derived quirks relatively subtle, so they don't get in the way of the food. This lineup, focused on compatibility with food, is a pretty smart design for an event.
MugiAnd the venue is the Yoyogi Park Event Square, with free admission, right? Then it's the kind of place where you can just say, 'Maybe I'll stop by for a bit,' and it's nice that it's friendly to beer beginners too!
Hop BroIse Kadoya Beer has been making craft beer since 1997, backed by a long-established business founded in 1575. Coming into a city festival with the banner 'From Ise to the world' really carries the weight of that history.
MugiWait, such a storied brewery at the Vietnam Fest!? That From Ise to the world vibe is so cool, and now I’m already wanting to go for the two-drink set of passion fruit and rice on site!
