Isekadoya Beer to Hold 29th Anniversary Festival at Shimono Factory on April 18
Isekadoya Beer will hold its "29th Anniversary Festival" at its Shimono Factory in Ise, Mie Prefecture, on April 18, 2026. Admission is free, and related events such as advance beer tickets, anniversary-limited products, a pre-festival event, and factory tours will also be offered.
Hop BroIsekadoya Beer’s 29th Anniversary Festival is being held at the Shimono Factory on April 18. Admission is free, so it’s full-on anniversary mode.
MugiWait, it’s a free-admission anniversary event? That’s way too generous! I’d want to drink there right away!
Hop BroAnd the advance tickets are a better deal than buying on the day: 3 for 1,500 yen, 5 for 2,400 yen, or 10 for 4,500 yen. The advance beer tickets are on sale until noon on April 17.
MugiBut the ticket pickup method is a little odd... Showing the purchase completion screen sounds like a trial for people who aren’t great with smartphones!?
Hop BroAt reception, you show either the screen or the completion email and exchange it for physical tickets. I’m also interested in the anniversary-limited Nikukyuu IPA; I like the idea of pairing it with meat dishes.
MugiA beer called Nikukyuu IPA sounds cute, but it’s meant to go with meat dishes!? Cute face, but a hearty style!
Hop BroExactly. IPA is a style where the hoppy character comes through strongly, so aroma and bitterness tend to stand out. It’s rugged despite the name, and that contrast is what makes it interesting.
MugiSo that’s why you say the hoppy character stands out! And there’s even a 29th-anniversary T-shirt, so my urge to buy stuff has already overtaken my urge to drink beer!
Hop BroOn the day, there’ll be a toast from the president, live music, a DJ, brewer introductions, and a raffle, plus a pre-festival event and factory tour, so there’s too much for just one day.
MugiBeing able to drink while feeling the brewery’s history at the Ise factory sounds amazing. I want to enjoy this 29th anniversary milestone with everything I’ve got! This is definitely a day to go and raise a glass!
The craft brewery in Ise City, Isekadoya Beer (ISEKADO), will hold its 29th Anniversary Festival at the Shimono Factory on Saturday, April 18, 2026. The venue is 564-17 Shimono-cho, Ise City, Mie Prefecture. Admission is free, and advance beer tickets for the anniversary festival are also being sold through the online shop.
The advance tickets are a way to enjoy beer and goods at a better price than on the day, with three options: 3 tickets for 1,500 yen, 5 tickets for 2,400 yen, and 10 tickets for 4,500 yen. Sales run until Friday, April 17 at noon. On the day, you must present either the purchase completion screen or the completion email at the reception desk and exchange it for physical tickets.
The anniversary-limited lineup has also been announced. It includes "Nikukyuu IPA", designed with meat dishes in mind, the 29th Anniversary T-shirt, Nihiki tenugui, and the boxed set "29th Anniversary Assortment", creating a commemorative selection worthy of the occasion.
The day’s program begins with a toast by the company president and continues with live performances, a DJ set, brewer introductions, introductions to other breweries, and a raffle. In addition, a pre-festival event on Friday, April 17, a factory tour on Sunday, April 19, and a pilgrimage tour guided by the president are also being announced, with several days of events centered on the anniversary festival.
Isekadoya Beer is a brewery that has been making beer since 1997, built on the foundation of the long-established Ise shop Nikenchaya Kadoya Mochiten. For a company that has developed a wide range of beers, from flagship staples to limited editions, while remaining rooted in Mie and Ise, the 29th Anniversary Festival can be seen as a milestone event that broadens its connection with fans. It looks set to be a day to appreciate the brewery’s history alongside anniversary-limited beer at its local factory.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroIsekadoya Beer’s 29th Anniversary Festival is being held at the Shimono Factory on April 18. Admission is free, so it’s full-on anniversary mode.
MugiWait, it’s a free-admission anniversary event? That’s way too generous! I’d want to drink there right away!
Hop BroAnd the advance tickets are a better deal than buying on the day: 3 for 1,500 yen, 5 for 2,400 yen, or 10 for 4,500 yen. The advance beer tickets are on sale until noon on April 17.
MugiBut the ticket pickup method is a little odd... Showing the purchase completion screen sounds like a trial for people who aren’t great with smartphones!?
Hop BroAt reception, you show either the screen or the completion email and exchange it for physical tickets. I’m also interested in the anniversary-limited Nikukyuu IPA; I like the idea of pairing it with meat dishes.
MugiA beer called Nikukyuu IPA sounds cute, but it’s meant to go with meat dishes!? Cute face, but a hearty style!
Hop BroExactly. IPA is a style where the hoppy character comes through strongly, so aroma and bitterness tend to stand out. It’s rugged despite the name, and that contrast is what makes it interesting.
MugiSo that’s why you say the hoppy character stands out! And there’s even a 29th-anniversary T-shirt, so my urge to buy stuff has already overtaken my urge to drink beer!
Hop BroOn the day, there’ll be a toast from the president, live music, a DJ, brewer introductions, and a raffle, plus a pre-festival event and factory tour, so there’s too much for just one day.
MugiBeing able to drink while feeling the brewery’s history at the Ise factory sounds amazing. I want to enjoy this 29th anniversary milestone with everything I’ve got! This is definitely a day to go and raise a glass!
