Baeren Brewery to Open the Zaimokucho Yoichi 2026 Season on April 4
On March 20, Baeren Brewery shared its preparations for the "Zaimokucho Yoichi 2026 season start" on Instagram. Opening day is Saturday, April 4. It also announced the start of annual passport applications and sales of 2026 season ticket books, along with the schedule for its Jockey Club new member campaign.
Hop BroSpring news from Morioka: the Zaimokucho Yoichi 2026 opening is set for Saturday, April 4.
MugiWhat? Finally! And the star here is Baeren Brewery, right?
Hop BroExactly. It's a brewery famous for its European traditional style, using a brewing kettle that is more than 100 years old.
MugiOh, I see! But this article is event-focused, so it feels like the beer names haven't been announced yet?
Hop BroYeah, this time it's more about the participation flow than the brand announcement, and it gives a two-step guide to purchasing at the venue so even first-timers won't get lost.
MugiI see, first comes the setup! And the money part really made me do a double take when I saw the annual passport at 41,000 yen!
Hop BroThe details are pretty precise there, and the key is that if you have five or more winter season ticket stubs, it drops to 38,950 yen, a 5% discount.
MugiNice, that's like a game-style discount condition! And 10 drinks for 4,000 yen on the ticket book sounds strong for days out with friends!
Hop BroOn top of that, the Jockey Club includes the mug-making setup for 7,500 yen including tax, and you can drink from a loaner mug until your own one is ready.
MugiA new-member campaign on March 28 and 31 that gives you one free drink? That's a pretty pre-season campaign! Let's go out for drinks on Saturday already!
Baeren Brewery in Morioka, Iwate, has released information about the new season of its annual spring event, "Zaimokucho Yoichi." According to the post, the 2026 opening day is Saturday, April 4. From that day, annual passports and season ticket books will also begin to be usable.
In this announcement, Baeren at Zaimokucho introduced beer purchase methods in two steps. The guidance is designed to be easy to follow for first-time attendees, and the brewery recommends applying and purchasing in advance in anticipation of crowds on opening day.
On the pricing and system side, the annual passport, which covers the Saturdays of Yoichi (April through November), is set at 41,000 yen including tax. It also states that with five or more winter season ticket stubs, the price drops by 5% to 38,950 yen. The season ticket book is 10 drinks for 4,000 yen. In addition, the "Jockey Club," which includes a ticket book and the creation of a personal mug, is 7,500 yen including tax, and until the mug is completed, members can use a loaner mug.
The Jockey Club's new member campaign is scheduled to run on March 28 and March 31. Anyone who joins on the day gets one free drink, giving people an extra push to participate before the season begins.
Baeren Brewery is based in Morioka and is known for brewing European traditional-style beer using a brewing kettle that is more than 100 years old. Its role in connecting community-based events with craft beer culture is significant, and in the 2026 season as well, it is likely to remain at the center of the experience of "drinking in town on Saturdays."
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroSpring news from Morioka: the Zaimokucho Yoichi 2026 opening is set for Saturday, April 4.
MugiWhat? Finally! And the star here is Baeren Brewery, right?
Hop BroExactly. It's a brewery famous for its European traditional style, using a brewing kettle that is more than 100 years old.
MugiOh, I see! But this article is event-focused, so it feels like the beer names haven't been announced yet?
Hop BroYeah, this time it's more about the participation flow than the brand announcement, and it gives a two-step guide to purchasing at the venue so even first-timers won't get lost.
MugiI see, first comes the setup! And the money part really made me do a double take when I saw the annual passport at 41,000 yen!
Hop BroThe details are pretty precise there, and the key is that if you have five or more winter season ticket stubs, it drops to 38,950 yen, a 5% discount.
MugiNice, that's like a game-style discount condition! And 10 drinks for 4,000 yen on the ticket book sounds strong for days out with friends!
Hop BroOn top of that, the Jockey Club includes the mug-making setup for 7,500 yen including tax, and you can drink from a loaner mug until your own one is ready.
MugiA new-member campaign on March 28 and 31 that gives you one free drink? That's a pretty pre-season campaign! Let's go out for drinks on Saturday already!
