Setouchi Brewery launches HOP HOPPING ROOM001, the first beer in its hop-focused series
Setouchi Brewery in Takamatsu, Kagawa, has launched HOP HOPPING, a new series focused on hop character. The debut beer, ROOM001, uses Elani® as the key hop and arrives as an IPA designed around tropical aroma and balanced bitterness.
Hop BroThere’s a hot new release out of Kagawa today. Setouchi Brewery just kicked off the HOP HOPPING series, and the first one is called HOP HOPPING ROOM001.
MugiROOM001? What is that! A beer with a room number sounds like I’m about to open a door to another dimension.
Hop BroThat’s actually kind of the idea. The series is built so each can feels like entering a new room, with a different hop personality to explore every time.
MugiOkay, I’m in, but what’s a key hop? And Elani® sounds less like an ingredient and more like a secret finishing move.
Hop BroA key hop is basically the lead hop in the beer. Here it’s Elani®, which brings peach and passionfruit vibes, then layers in citrus and a deep green aroma.
MugiSo it starts tropical and then turns leafy and bright? Also, for an IPA, 6.5% ABV sounds like it means business.
Hop BroExactly. They also used oats in the brew to create a softer mouthfeel, so even with the bitterness it should drink smooth instead of sharp.
MugiThat actually sounds beginner-friendly. And they even have a tasting set with SETOUCHI IPA and SETOUCHI LAGER, which feels very considerate.
Hop BroSetouchi Brewery has real range too. In Takamatsu they handle everything from planning to shipping, and this new beer fits right alongside their local-style core lineup.
MugiAnd the food pairing is fries and burgers? That makes this a full-on fries situation. My stomach and my thirst are suddenly collaborating.
Hop BroAt this point, I want a pint now. I’d line up ROOM001 next to the core beers and take the full hop trip properly.
First release in a hop-focused series
Setouchi Brewery has launched HOP HOPPING, a new series centered on individual hop character, with HOP HOPPING ROOM001 as the debut beer. The brewery uses Elani® as the key hop and presents the beer as an IPA that balances soft tropical aroma, citrus, green hop notes, and bitterness.
The brewery is based in Takamatsu City, Kagawa, where it handles everything from planning and brewing to shipping in-house. Against the backdrop of the Setouchi region, it has built a lineup that includes its core beers, SETOUCHI IPA and SETOUCHI LAGER, as well as the UDON BREWING series and seasonal releases. This new series continues that approach.
HOP HOPPING ROOM001
- Style: India Pale Ale
- ABV: 6.5%
- Key hop: Elani®
- Flavor profile: a tropical opening reminiscent of peach and passion fruit, followed by layered green hop notes and citrus
- Brew notes: oats are used to create a softer mouthfeel
The brewery describes the series as a way to enjoy hop character like a journey from room to room. In addition to the single beer, a set pairing ROOM001 with SETOUCHI IPA and SETOUCHI LAGER is also offered, making it easier to compare the new release with the brewery's established core range. The suggested food pairing points toward heartier dishes such as fries and hamburgers.
With HOP HOPPING, each beer becomes a new room to step into. It will be interesting to see how Setouchi Brewery expands the series and how it continues to balance its core lineup with new ideas.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroThere’s a hot new release out of Kagawa today. Setouchi Brewery just kicked off the HOP HOPPING series, and the first one is called HOP HOPPING ROOM001.
MugiROOM001? What is that! A beer with a room number sounds like I’m about to open a door to another dimension.
Hop BroThat’s actually kind of the idea. The series is built so each can feels like entering a new room, with a different hop personality to explore every time.
MugiOkay, I’m in, but what’s a key hop? And Elani® sounds less like an ingredient and more like a secret finishing move.
Hop BroA key hop is basically the lead hop in the beer. Here it’s Elani®, which brings peach and passionfruit vibes, then layers in citrus and a deep green aroma.
MugiSo it starts tropical and then turns leafy and bright? Also, for an IPA, 6.5% ABV sounds like it means business.
Hop BroExactly. They also used oats in the brew to create a softer mouthfeel, so even with the bitterness it should drink smooth instead of sharp.
MugiThat actually sounds beginner-friendly. And they even have a tasting set with SETOUCHI IPA and SETOUCHI LAGER, which feels very considerate.
Hop BroSetouchi Brewery has real range too. In Takamatsu they handle everything from planning to shipping, and this new beer fits right alongside their local-style core lineup.
MugiAnd the food pairing is fries and burgers? That makes this a full-on fries situation. My stomach and my thirst are suddenly collaborating.
Hop BroAt this point, I want a pint now. I’d line up ROOM001 next to the core beers and take the full hop trip properly.
