Setouchi Brewery unveils May plans for Riverside 351, with a new MEXICAN LAGER also arriving
Setouchi Brewery in Takamatsu, Kagawa Prefecture, announced the May lineup for its directly operated taproom, Riverside 351, on Instagram. From a Golden Week discount campaign and a perk for customers visiting with their mothers to a suggestion for the new MEXICAN LAGER and a tap takeover by UDON BREWING, the lineup changes week by week.
Hop BroTakamatsu's Setouchi Brewery has rolled out its May plans for its directly operated Riverside 351.
MugiWhoa! Changing the weekly lineup every week sounds so fun!
Hop BroExactly. During Golden Week, the encore discount makes pints and half pints cheaper the more times you order, nudging you from your first drink to your second over the holiday break.
MugiWhat! A half pint is the small pour, right?
Hop BroThat's right. It's a size that lets you keep the amount down and try different beers. Riverside 351 has eight draft beers and cans too, so it's a nice easy place to drop by.
MugiNice! And they even have a Mother's Day perk? That makes it easy to go with family!
Hop BroFrom 5/8-10, THANKS MOM gives you one half pint free if you come with your mother, and if you're living apart, they've also prepared canned beer sets. Pretty stylish, right?
MugiOh, and the one I'm curious about is the MEXICAN LAGER! It sounds refreshing just from the name!
Hop BroFor that NEW RELEASE, the key point is that it suggests pairing the crisp, easygoing lager with nachos, making it perfect as a first drink.
MugiAnd they even have a week where UDON BREWING takes over four taps? That's bold!
Hop BroThey wrap it up with the Keg Drain Festival, where you get a T-shirt when the keg runs empty on a tap order. At this point, there is nothing left to do but go drink in Takamatsu.
MugiYeah, in that Setouchi-style atmosphere, it makes you want to taste all the new releases and limited-time offerings!
Hop BroThis month's Riverside 351 is packed with week-by-week fun, so should we go together on our next day off?
Setouchi Brewery is a craft beer brand based in Takamatsu, Kagawa Prefecture, that handles everything in-house, from planning and brewing to shipping. Its directly operated "Riverside 351" is a taproom and shop next to the brewery, where you can enjoy eight draft beers and canned beer mainly on weekends. Guests are also welcome to bring food from outside, and it is presented as a casual place to stop by.
In its May Instagram post, the brewery announced five separate campaigns for the month.
- 5/1-6: Golden Week encore discount. Both pints and half pints get cheaper with each round, making it easier to add one more drink during the holiday break.
- 5/8-10: THANKS MOM. Bring your mother and receive one half pint free. Canned beer sets are also available for families living apart.
- 5/15-17: Cheers with nachos. A suggestion to enjoy the NEW RELEASE MEXICAN LAGER with nachos, designed as a first-drink recommendation.
- 5/22-24: UDON BREWING HALF TAP TAKE OVER. UDON BREWING takes over four taps and offers a lineup available only that weekend.
- 5/29-31: Keg Drain Festival. If a keg runs empty during a tap order, you will receive an original SETOUCHI BEER T-shirt.
What stands out about this post is that it is not just a simple new-product announcement, but a way of switching up the reason to visit each week. In a calm, Setouchi-style atmosphere, it was designed so people could enjoy the holiday break, family outings, food pairings, guest-brewery events, and even the moment a keg kicks. If you are following new releases and limited-time events in Takamatsu, Riverside 351 in May is one to watch.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroTakamatsu's Setouchi Brewery has rolled out its May plans for its directly operated Riverside 351.
MugiWhoa! Changing the weekly lineup every week sounds so fun!
Hop BroExactly. During Golden Week, the encore discount makes pints and half pints cheaper the more times you order, nudging you from your first drink to your second over the holiday break.
MugiWhat! A half pint is the small pour, right?
Hop BroThat's right. It's a size that lets you keep the amount down and try different beers. Riverside 351 has eight draft beers and cans too, so it's a nice easy place to drop by.
MugiNice! And they even have a Mother's Day perk? That makes it easy to go with family!
Hop BroFrom 5/8-10, THANKS MOM gives you one half pint free if you come with your mother, and if you're living apart, they've also prepared canned beer sets. Pretty stylish, right?
MugiOh, and the one I'm curious about is the MEXICAN LAGER! It sounds refreshing just from the name!
Hop BroFor that NEW RELEASE, the key point is that it suggests pairing the crisp, easygoing lager with nachos, making it perfect as a first drink.
MugiAnd they even have a week where UDON BREWING takes over four taps? That's bold!
Hop BroThey wrap it up with the Keg Drain Festival, where you get a T-shirt when the keg runs empty on a tap order. At this point, there is nothing left to do but go drink in Takamatsu.
MugiYeah, in that Setouchi-style atmosphere, it makes you want to taste all the new releases and limited-time offerings!
Hop BroThis month's Riverside 351 is packed with week-by-week fun, so should we go together on our next day off?
