Yellow Monkey Brewing Announces Three New April Releases, Including UTSUROI
On March 31, Yokohama's Yellow Monkey Brewing posted its April business schedule on Instagram. The brewery summarized the month's moves, from the April 4 debut of its new beer UTSUROI to anniversary programming and events at stockists.
Hop BroYellow Monkey Brewing in Yokohama has put out its April schedule. It's a month where new releases and events are moving all at once, so there is a lot to look forward to.
MugiWhoa, that much is packed in there!? Three new releases alone is enough to make my heart skip a beat!
Hop BroFirst up is UTSUROI on April 4. It's being released as the first step toward the "Japanese style" the brewery plans to pursue from here on out.
MugiJapanese style? What does that even mean!? Hearing "the first step" makes me really curious!
Hop BroPut simply, it's about designing a beer that doesn't just push forward with flashy hop aroma, but also feels at home with Japanese meals and atmosphere. Pairing that with three kinds of obanzai is a combo that makes me grin.
MugiThat sounds amazing! Being able to enjoy food along with the beer makes three kinds of obanzai feel instantly familiar!
Hop BroThen on April 25, the near-regular GODZONE BEAT comes out too. It's a beer that brings out the strength of the New Zealand style, which is part of the brewery's roots.
MugiNew Zealand style is another term I'm not used to! When you say it emphasizes strength, what does it taste like?
Hop BroBroadly speaking, it has a clearly defined aroma and a satisfying body. Since YMB also adds its own playful touch, you can enjoy it as a beer rooted in its origins.
MugiOhhh! And from April 29 it's 2nd Anniversary Week, right? If something like that starts, I'd want to stop by every day!
Hop BroDuring that period, the new GOKIGEN will arrive too, and there will also be the April 1 Beer Boulevard four-store takeover, plus tap takeovers at Tokaido BEER and Sakeota. You can really see the brewery pushing outward from its Yokohama base, and that's pretty hot.
MugiWow, there is so much to keep up with in April! At this point, it makes me want to go have a drink at YMB too!
Yokohama's Yellow Monkey Brewing posted its April business schedule on Instagram on March 31. True to the stance it sets out on its official website - "connecting people through beer and sports and spreading smiles" - it is rolling out both new beer releases and events across different locations at the same time.
Main April Schedule
- April 4 New beer release: "UTSUROI." The brewery presents it as the first step toward the "Japanese style" it plans to pursue going forward. Special food, "three kinds of obanzai," will also be offered.
- April 25 Release of the near-regular beer "GODZONE BEAT." It highlights the strength of the New Zealand style, which is also part of the brewery's roots.
- April 29 YMB Taproom 2nd Anniversary Week begins and runs through May 10. During the period, the new beer "GOKIGEN" will also make an appearance.
There is plenty happening on the event side as well. On April 1, there will be a Beer Boulevard four-store takeover, followed by a Tokaido BEER tap takeover on April 17-18 and a Sakeota tap takeover on April 25-26. The way it is running stockist activations alongside anniversary programming at the taproom shows YMB's approach of expanding touchpoints with drinkers from its Yokohama base. April looks like a month to follow for both the character of the new releases and the excitement around the anniversary period.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroYellow Monkey Brewing in Yokohama has put out its April schedule. It's a month where new releases and events are moving all at once, so there is a lot to look forward to.
MugiWhoa, that much is packed in there!? Three new releases alone is enough to make my heart skip a beat!
Hop BroFirst up is UTSUROI on April 4. It's being released as the first step toward the "Japanese style" the brewery plans to pursue from here on out.
MugiJapanese style? What does that even mean!? Hearing "the first step" makes me really curious!
Hop BroPut simply, it's about designing a beer that doesn't just push forward with flashy hop aroma, but also feels at home with Japanese meals and atmosphere. Pairing that with three kinds of obanzai is a combo that makes me grin.
MugiThat sounds amazing! Being able to enjoy food along with the beer makes three kinds of obanzai feel instantly familiar!
Hop BroThen on April 25, the near-regular GODZONE BEAT comes out too. It's a beer that brings out the strength of the New Zealand style, which is part of the brewery's roots.
MugiNew Zealand style is another term I'm not used to! When you say it emphasizes strength, what does it taste like?
Hop BroBroadly speaking, it has a clearly defined aroma and a satisfying body. Since YMB also adds its own playful touch, you can enjoy it as a beer rooted in its origins.
MugiOhhh! And from April 29 it's 2nd Anniversary Week, right? If something like that starts, I'd want to stop by every day!
Hop BroDuring that period, the new GOKIGEN will arrive too, and there will also be the April 1 Beer Boulevard four-store takeover, plus tap takeovers at Tokaido BEER and Sakeota. You can really see the brewery pushing outward from its Yokohama base, and that's pretty hot.
MugiWow, there is so much to keep up with in April! At this point, it makes me want to go have a drink at YMB too!
