GOOD HOPS Announces Four Limited-Edition SVB Collaboration Beers Using Rare Hops
GOOD HOPS of Tono, Iwate, announced a limited release made with the rare hop variety "Murakami Seven" in collaboration with Spring Valley Brewery. GOOD HOPS plans to release two types, a LAGER and an IPA, in April. Tie-in products will also be rolled out at SVB locations in Tokyo and Kyoto.
Hop BroBreaking news: GOOD HOPS in Tono, Iwate is teaming up with SVB to release four limited collaboration beers using the rare hop "Murakami Seven"!
MugiWait, four types!? That's so fancy! Who's making them?
Hop BroThe lineup is exciting: two beers brewed by GOOD HOPS, a LAGER and an IPA, plus one each from SVB Tokyo and SVB Kyoto. They're scheduled for release in April, and there will also be store tie-ins at the same time.
MugiOhhh! But is Murakami Seven really that special?
Hop BroIt's a new variety with still-limited cultivation, and it's drawing attention for aromas like Japanese citrus, muscat, and fig. Even better, the developer, Atsushi Murakami, is now the head brewer at GOOD HOPS. That's the super hot connection behind this collaboration!
MugiWow, that's like a manga-level payoff! But what exactly is this "lupulin powder" you mentioned? Some kind of finishing move?
Hop BroPretty much, yes. It's a powder made by processing the part of the hop that contains the aroma compounds, so even a small amount can help shape the aroma more clearly. The point is that SVB's beers will use it, and both companies are fine-tuning the aroma design together.
MugiSo they're drawing the aroma blueprint together! That's such a craftsman-style collaboration! When can we drink it?
Hop BroThe announcement came out on March 5, GOOD HOPS cans are planned for online sale, and the release date will follow later. On April 16, you can enjoy the collaboration products at SVB Tokyo's 11th anniversary event.
MugiGrowing, researching, and processing in Tono, then finally drinking it in Tokyo or Kyoto sounds amazing... Hey, Hop bro, let's clear our schedules and go drink together!
Hop BroDeal! Let's check out the aroma with the LAGER, then go full blast with Murakami Seven in the IPA. Just imagining it is making my throat work up a thirst!
In an Instagram post at 12:15 p.m. on March 5, 2026, GOOD HOPS announced a special collaboration using "Murakami Seven." An official news release published the same day clarified the full scope of the project.
The collaboration partner is Spring Valley Brewery (SVB). The key point is that the lineup will consist of a total of four limited-edition beers centered on the rare hop variety "Murakami Seven," whose cultivation volume is still limited. The breakdown is two beers brewed by GOOD HOPS, a LAGER and an IPA, plus one each from SVB Tokyo and SVB Kyoto. The SVB products are also expected to use lupulin powder processed by GOOD HOPS, bringing together both companies' technical expertise in hop aroma design.
"Murakami Seven" is a new variety owned by Kirin Brewery and has been attracting attention as cultivation has expanded in Tono over the past few years. It is said to feature aromas reminiscent of Japanese citrus, muscat, and fig. Even more symbolically, the variety's developer, Atsushi Murakami, is currently the head brewer at GOOD HOPS. This collaboration can be seen as a project made possible precisely because of that connection.
There is also movement on the distribution and sales side. GOOD HOPS canned products are scheduled to be sold through its online shop, with the release date to be announced later. In addition, on April 16, there will be an opportunity to enjoy the collaboration products at SVB Tokyo's 11th anniversary event.
One important piece of background is GOOD HOPS' position. Based in Tono, Iwate Prefecture, the company is a brewery that works end to end not only on brewing, but also on hop cultivation, research, and processing. With a mission to expand the possibilities of Japanese hops, it continues experimenting to connect local agriculture with beer culture. Rather than a one-off publicity stunt, this collaboration is interesting as a practical effort to open up the value of Tono-grown hops to the outside world.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroBreaking news: GOOD HOPS in Tono, Iwate is teaming up with SVB to release four limited collaboration beers using the rare hop "Murakami Seven"!
MugiWait, four types!? That's so fancy! Who's making them?
Hop BroThe lineup is exciting: two beers brewed by GOOD HOPS, a LAGER and an IPA, plus one each from SVB Tokyo and SVB Kyoto. They're scheduled for release in April, and there will also be store tie-ins at the same time.
MugiOhhh! But is Murakami Seven really that special?
Hop BroIt's a new variety with still-limited cultivation, and it's drawing attention for aromas like Japanese citrus, muscat, and fig. Even better, the developer, Atsushi Murakami, is now the head brewer at GOOD HOPS. That's the super hot connection behind this collaboration!
MugiWow, that's like a manga-level payoff! But what exactly is this "lupulin powder" you mentioned? Some kind of finishing move?
Hop BroPretty much, yes. It's a powder made by processing the part of the hop that contains the aroma compounds, so even a small amount can help shape the aroma more clearly. The point is that SVB's beers will use it, and both companies are fine-tuning the aroma design together.
MugiSo they're drawing the aroma blueprint together! That's such a craftsman-style collaboration! When can we drink it?
Hop BroThe announcement came out on March 5, GOOD HOPS cans are planned for online sale, and the release date will follow later. On April 16, you can enjoy the collaboration products at SVB Tokyo's 11th anniversary event.
MugiGrowing, researching, and processing in Tono, then finally drinking it in Tokyo or Kyoto sounds amazing... Hey, Hop bro, let's clear our schedules and go drink together!
Hop BroDeal! Let's check out the aroma with the LAGER, then go full blast with Murakami Seven in the IPA. Just imagining it is making my throat work up a thirst!
