Ise Kadoya Brewery to Open a Limited-Time Pop-Up at ISETAN Shinjuku's "ISETAN CRAFT BEER BAR"
Ise Kadoya Brewery (Kagami Factory / Mie) will be featured at ISETAN Shinjuku Store's "ISETAN CRAFT BEER BAR" from March 25 to March 31, 2026. Its official Instagram also announced that a limited beer scheduled for release in the fourth week of March will be served, along with times when brewers will be on site.
Hop BroISEKADO is coming to Shinjuku! Ise Kadoya Brewery's Kagami Factory will open a limited-time pop-up at ISETAN Shinjuku Store's "ISETAN CRAFT BEER BAR" from March 25 to March 31.
MugiWhoa! A craft beer event at a department store!? That's amazing, and I can swing by after work!
Hop BroAnd the thing is, Ise Kadoya Brewery is a quality-driven brewery with a strong record of awards at international competitions. Being able to experience "the current ISEKADO" in central Tokyo from its Mie-based Kagami Factory is what makes this so exciting.
Mugi"The current ISEKADO"? And what's with the phrase "latest liquid variety"? That suddenly sounds like science class!
Hop BroBasically, "liquid variety" just means the kinds of beer being offered. It's about what's connected to the tap.
MugiOhhh! So do we already know the beer names or styles for this one?
Hop BroAs of now, the beer names haven't been announced, and the styles haven't been disclosed either. But they have said a limited beer scheduled for release in the fourth week of March will be served, so the exclusivity is definitely there.
MugiJust hearing "limited" makes my heart race! Will the brewers be there too?
Hop BroThey're scheduled to be there. Takai and Ishida are each expected to visit on March 27 and 28 from 15:00 to 20:00. For the hardcore fans, grabbing the limited beer early in the run and coming back during the visit hours sounds like a solid plan.
MugiLet's name the plan "One Weekday Drink, Then a Weekend Reinvasion"! And don't forget to check the latest Instagram post before going!
Hop BroPerfect. It starts as a casual drink, and before you know it, you're talking way too much about it. Just thinking about it is making me want to drink already!
Ise Kadoya Brewery announced its event appearance at ISETAN Shinjuku Store in a post on its official Instagram (dated March 6, 2026). The setting is "ISETAN CRAFT BEER BAR," a craft beer concept inside the department store. For beer fans in the Tokyo metropolitan area, this looks like a week not to miss, offering a chance to experience ISEKADO's latest releases.
Pop-Up Details (Based on the Post)
- Period: March 25 to March 31
- Venue: "ISETAN CRAFT BEER BAR" at ISETAN Shinjuku Store
- Plan: Serve a limited beer scheduled for release in the fourth week of March
- Brewer appearance: Takai and Ishida are scheduled to appear on March 27 and 28 from 15:00 to 20:00, respectively
The post invites people to stop by "after work or while out and about," and the content is designed around the idea of an easy, casual drink at a department store location. Since the event runs for a full week, it should be easy to plan a visit on either a weekday or a weekend.
Points of Interest in the Context of the Kagami Factory
Ise Kadoya Brewery's Kagami Factory is one of ISEKADO's production bases, located in Mie. The brewery is also known for its quality-focused approach, and its official website highlights that it has won the most awards at international craft beer competitions. An effort like this, bringing limited beers directly to a consumer hub in Shinjuku, is significant as a place to experience "the current ISEKADO," which may be difficult to convey through its standard lineup alone.
If you're after the limited beer, visiting early in the event is probably the best move. If you'd also like to talk with the brewers, aim for the announced time slots. Since the available beers and day-of operation details may change, it's a good idea to check the latest official Instagram post before heading over.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroISEKADO is coming to Shinjuku! Ise Kadoya Brewery's Kagami Factory will open a limited-time pop-up at ISETAN Shinjuku Store's "ISETAN CRAFT BEER BAR" from March 25 to March 31.
MugiWhoa! A craft beer event at a department store!? That's amazing, and I can swing by after work!
Hop BroAnd the thing is, Ise Kadoya Brewery is a quality-driven brewery with a strong record of awards at international competitions. Being able to experience "the current ISEKADO" in central Tokyo from its Mie-based Kagami Factory is what makes this so exciting.
Mugi"The current ISEKADO"? And what's with the phrase "latest liquid variety"? That suddenly sounds like science class!
Hop BroBasically, "liquid variety" just means the kinds of beer being offered. It's about what's connected to the tap.
MugiOhhh! So do we already know the beer names or styles for this one?
Hop BroAs of now, the beer names haven't been announced, and the styles haven't been disclosed either. But they have said a limited beer scheduled for release in the fourth week of March will be served, so the exclusivity is definitely there.
MugiJust hearing "limited" makes my heart race! Will the brewers be there too?
Hop BroThey're scheduled to be there. Takai and Ishida are each expected to visit on March 27 and 28 from 15:00 to 20:00. For the hardcore fans, grabbing the limited beer early in the run and coming back during the visit hours sounds like a solid plan.
MugiLet's name the plan "One Weekday Drink, Then a Weekend Reinvasion"! And don't forget to check the latest Instagram post before going!
Hop BroPerfect. It starts as a casual drink, and before you know it, you're talking way too much about it. Just thinking about it is making me want to drink already!
