A Message Post Timed to International Women's Day

Setouchi Brewery published a post ahead of International Women's Day on March 8, titled "". In the post, the brewery reported that it had taken photos of "SAISON DE MIMOSA" to match the blooming of the mimosa. It also explained that this beer was made with the intention of helping to broaden awareness of International Women's Day and the feelings behind it, even if only a little.

The body text also included a message hoping the beer could serve as a chance to tell someone important the everyday words that can be hard to say, such as "thank you" and "good work." In step with the arrival of the season, the post conveyed the background of the project in a gentle, spring-like tone.

The Shooting Location Was a Mimosa-lined Street in Ayagawa Town, Kagawa

In the post's "SNAPSHOT" section, the shooting location was identified as a mimosa-lined street in Ayagawa Town, Ayauta District, Kagawa Prefecture. The report said that the mimosas along the river were blooming well in the sunny spots, while some buds were still remaining, meaning there was still more to enjoy in the days ahead.

Linked to Setouchi Brewery's Sales Funnel

The same post also announced that a set of "SAISON DE MIMOSA" was available in the online store. Based in Takamatsu City, Kagawa, Setouchi Brewery develops craft beer rooted in the climate and character of the Seto Inland Sea region, and its official site shares information not only about online sales but also about offerings at its TAPROOM & SHOP. This post can be seen as a message that connected a seasonal, limited-time context with a social theme, while also linking the in-store and e-commerce touchpoints into a single story.