Yellow Monkey Brewing launches New Zealand thank-you campaign at Yokohama taproom
Yellow Monkey Brewing, based in Yokohama, will run a 10-day "New Zealand thank-you campaign" from August 27 to September 5. Guests who mention a New Zealand-related line when ordering can get an S-size beer upgraded to L size for free.
Hop BroToday’s topic is YMB’s thank-you campaign. Yellow Monkey Brewing is running a "New Zealand Thank You Campaign" at its Yokohama taproom.
MugiWhat! That name already grabs me! Why are they thanking New Zealand?
Hop BroIt started with their BEERVANA 2026 trip. YMB turned the reactions and support they received in Wellington into a beer event back home in Yokohama.
MugiOh wow! So when you order a beer, is there some kind of ritual? Like a secret phrase?
Hop BroExactly. If you say a New Zealand-related line to the staff when ordering, your small beer gets upgraded to a large for free. It runs from August 27 to September 5.
MugiNo way! The size math is broken! You just say a few words and suddenly get a large? That’s ridiculously generous.
Hop BroThat’s the community hub mindset. YMB isn’t just a place to drink. It’s a brewery that values people gathering, talking, and sharing a space, so this feels very on-brand.
MugiHold on, what even is a community hub? You just dropped a stylish meeting-room phrase on me! My brain is foaming.
Hop BroBasically, it’s a neighborhood hangout. Beer becomes the excuse for sports talk, post-trip stories, and even strangers connecting over a pint.
MugiI get it now! But this time, is there no specific beer listed? I thought the event might be tied to one named beer or style.
Hop BroThat’s part of the point. You can join with your favorite pour. The article doesn’t name a specific beer or style, and instead frames it as a taproom-wide thank-you event.
MugiThat rules! I want to say, "BEERVANA was amazing!" and toast with a large pint. Just hearing about it makes me want a beer now.
Yellow Monkey Brewing (YMB) is a Yokohama-based brewery with a taproom in Tsuzuki Ward. On its website, the brewery describes itself as a community hub as well as a place to enjoy beer. That idea carries through in a new in-store campaign tied to its experience at BEERVANA 2026 in Wellington, New Zealand.
According to the brewery's Instagram post, the campaign is called the "New Zealand thank-you campaign." It runs for 10 days, from August 27 to September 5, and guests who share a New Zealand-related line with the staff when ordering at the taproom can receive a free upgrade from an S-size beer to an L-size beer.
The post suggests playful examples such as "BEERVANA was great," "Thanks, New Zealand," and "Japanese Style Beer went over well," while making clear that any line is welcome. The idea is simple: bring the gratitude from Wellington back to Yokohama and turn it into a beer experience at the counter.
YMB has consistently positioned its brewery as a place where beer, people, and community connect. This campaign fits that approach closely, turning a festival trip into a local taproom gesture.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s topic is YMB’s thank-you campaign. Yellow Monkey Brewing is running a "New Zealand Thank You Campaign" at its Yokohama taproom.
MugiWhat! That name already grabs me! Why are they thanking New Zealand?
Hop BroIt started with their BEERVANA 2026 trip. YMB turned the reactions and support they received in Wellington into a beer event back home in Yokohama.
MugiOh wow! So when you order a beer, is there some kind of ritual? Like a secret phrase?
Hop BroExactly. If you say a New Zealand-related line to the staff when ordering, your small beer gets upgraded to a large for free. It runs from August 27 to September 5.
MugiNo way! The size math is broken! You just say a few words and suddenly get a large? That’s ridiculously generous.
Hop BroThat’s the community hub mindset. YMB isn’t just a place to drink. It’s a brewery that values people gathering, talking, and sharing a space, so this feels very on-brand.
MugiHold on, what even is a community hub? You just dropped a stylish meeting-room phrase on me! My brain is foaming.
Hop BroBasically, it’s a neighborhood hangout. Beer becomes the excuse for sports talk, post-trip stories, and even strangers connecting over a pint.
MugiI get it now! But this time, is there no specific beer listed? I thought the event might be tied to one named beer or style.
Hop BroThat’s part of the point. You can join with your favorite pour. The article doesn’t name a specific beer or style, and instead frames it as a taproom-wide thank-you event.
MugiThat rules! I want to say, "BEERVANA was amazing!" and toast with a large pint. Just hearing about it makes me want a beer now.
