New Beer Announcement


On April 2, 2026, Hoppukotan Brewing announced a new beer on Instagram under the title "NEW BEER!!". The posted title confirms the arrival of a new product, but the body of the post could not be obtained in detail, and the brand name, style, and ingredient information are still unconfirmed at this time.

Hoppukotan Brewing is a brewery based in Kamifurano Town, Hokkaido. On its official website, it uses the phrase "Why? Because there are hops there---" and continues to make beer rooted in a hop-producing region. Its standard `ORIGINALS` line emphasizes 100% Kamifurano-grown hops, while limited series such as `FREEDOMS` and `HARVEST BREW`, brewed with fresh hops during harvest season, reflect the land and the seasons in its lineup.

This latest new-beer announcement is likely another sign of that philosophy in action. The style, aroma, and drinking character will likely be revealed in future official updates. As beer fans, we will be waiting for more news about this new pint from the hop town of Kamifurano.