FC Tokyo Collaboration Can Reaches More Stores


ISEKADO Beer (ISEKADO) is announcing expanded retail availability for 'FC TOKYO PALE ALE,' a limited-edition canned beer created in collaboration with FC Tokyo. On the official product page, the item is positioned as "FC Tokyo's first canned beer," and the sales locations are said to be updated as needed.

Flavor and Design


'FC TOKYO PALE ALE' is a 350 ml can of American Pale Ale with 5.5% alcohol and 40 IBU. Using the concentrated hop oil "Hyperboost," it was designed to achieve grapefruit- and mango-like aromas, a soft mouthfeel, and a clean bitterness at the same time. The spirit of FC Tokyo is said to be expressed through the layering of hops.

Brewery Character Rooted in Ise


ISEKADO is based in Ise City, Mie Prefecture, and has continued brewing craft beer while drawing on the long-established Nikkenchaya Mochi Kagoya Honten as its foundation. While accumulating awards, the brewery has also been notable for expanding distribution nationwide as a brand born from its local community. This collaboration can is a clear example of those strengths.

Expanding Sales Channels


On the official page, availability is being announced at stores such as AEON Shinonome, AEON Style Minamisuna, AEON Style Ariake Garden, AEON Style Shinagawa Seaside, AEON Style Himonya, AEON Style Akabane, and AEON Style Itabashi, as well as at various Keio Store locations, restaurants, and specialty shops. Because stock levels vary by store, it is a good idea to check before purchasing.

Even though this collaboration is themed around a Tokyo club, the beer itself is built on the careful design that is quintessentially ISEKADO. With the can becoming easier to find not only in the context of stadium viewing but also in everyday shopping, the collaboration's presence is likely to grow even more.