Setouchi Brewery Re-Releases Plum Fruit Beer 'SETOUCHI UME'
Setouchi Brewery announced on Instagram that it is bringing back its plum fruit beer 'SETOUCHI UME,' which was released in 2024 and drew attention. The beer will be sold from its brewery in Takamatsu, Kagawa, as a beer for early summer.
Hop BroSetouchi Brewery is at it again. SETOUCHI UME is being rereleased, and plum lovers won't want to miss it.
MugiWait, a plum beer!? And it's a Fruit Beer too? Does that mean it's kind of like juice?
Hop BroIt’s a beer style that uses fruit to add aroma and sweetness while still keeping the beer’s structure. This time it’s ABV 5.0%, so it’s pretty easy to drink.
MugiSo 5.0% means not too strong and not too weak? That sounds like the perfect balance and something I could drink in the daytime!
Hop BroExactly. It has a fresh aroma and gentle sweetness, and the acidity fades cleanly without lingering bitterness. That’s why it goes well with fried foods and marinated dishes too.
MugiThat’s awesome! Hearing it was popular in 2024 gives it this huge welcome-back feeling.
Hop BroThe fact that the photos were taken at Takinomiya Tenmangu Shrine in Ayagawa Town, Kagawa Prefecture is great too. By tying it to the plum fruits, it really conveys plums and the season beautifully.
MugiWow, linking plums and beer at a shrine is such a stylish idea! It feels like it could even bring a boost in career luck!
Hop BroAnd the brewery is in Takamatsu, Kagawa, handling everything from planning to shipping in-house. If you’re buying it, it’s at Riverside 351 and the online store.
MugiThis is definitely the kind of beer that makes you want to line up fried food for dinner and open a perfect early-summer drink! Hop, let’s go drink it right now!
Reintroduced Plum Fruit Beer
Setouchi Brewery’s Instagram announcement was for the rerelease of 'SETOUCHI UME.' It is bringing back a label that debuted in 2024 and gained popularity. In the post, it is described as a Fruit Beer with ABV 5.0%, and is introduced as a gentle plum fruit ale suited to the season of fresh greenery.
The flavor is described as having a fresh aroma and soft sweetness that spread through the beer, while the acidity fades away cleanly without leaving bitterness behind. Designed with a light, easy-drinking feel in mind, it is also expected to pair well with fried foods and marinated dishes. Rather than being enjoyed only on its own, it is positioned as a seasonal product that fits easily alongside meals.
The selected shooting location was Takinomiya Tenmangu Shrine in Ayagawa Town, Kagawa Prefecture. This historic Tenmangu shrine enshrines Sugawara no Michizane, and many visitors come there to pray for good fortune in work and career advancement. The composition, linking the plump plum fruits in the grounds with a beer made using plums, clearly conveys the sense of the season.
Setouchi Brewery is located in Takamatsu, Kagawa Prefecture. Surrounded by the natural environment of the Seto Inland Sea region, it handles everything in-house from planning and brewing to shipping. This 'SETOUCHI UME' will also be sold at the brewery’s attached bottle shop, Riverside 351, as well as through its online store. The locally rooted brewery is presenting it as a beer that combines the atmosphere of the Seto Inland Sea with seasonal ingredients.
Sales Information
- Product name: SETOUCHI UME
- Style: Fruit Beer
- Sales locations: Riverside 351, online store
- Brewery location: Takamatsu, Kagawa
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroSetouchi Brewery is at it again. SETOUCHI UME is being rereleased, and plum lovers won't want to miss it.
MugiWait, a plum beer!? And it's a Fruit Beer too? Does that mean it's kind of like juice?
Hop BroIt’s a beer style that uses fruit to add aroma and sweetness while still keeping the beer’s structure. This time it’s ABV 5.0%, so it’s pretty easy to drink.
MugiSo 5.0% means not too strong and not too weak? That sounds like the perfect balance and something I could drink in the daytime!
Hop BroExactly. It has a fresh aroma and gentle sweetness, and the acidity fades cleanly without lingering bitterness. That’s why it goes well with fried foods and marinated dishes too.
MugiThat’s awesome! Hearing it was popular in 2024 gives it this huge welcome-back feeling.
Hop BroThe fact that the photos were taken at Takinomiya Tenmangu Shrine in Ayagawa Town, Kagawa Prefecture is great too. By tying it to the plum fruits, it really conveys plums and the season beautifully.
MugiWow, linking plums and beer at a shrine is such a stylish idea! It feels like it could even bring a boost in career luck!
Hop BroAnd the brewery is in Takamatsu, Kagawa, handling everything from planning to shipping in-house. If you’re buying it, it’s at Riverside 351 and the online store.
MugiThis is definitely the kind of beer that makes you want to line up fried food for dinner and open a perfect early-summer drink! Hop, let’s go drink it right now!
