Namachaん Brewing Releases "Hobo Haji Beer" in Collaboration with Hiro Shimono
On October 31, 2025, Tokyo-based Namachaん Brewing (Smoke Beer Factory) released "Hobo Haji Beer," a collaboration product with voice actor Hiro Shimono's program "Hobo Haji." It is being introduced as a beer perfected through trial and error after the performers, including Shimono himself, actually visited the brewery.
Hop BroTokyo's Namachaん Brewing in Toshima Ward released "Hobo Haji Beer" in collaboration with Hiro Shimono's program on October 31, 2025 at 12:00!
MugiWhat! They actually made a beer for a voice actor collaboration? And they even set the exact time!
Hop BroExactly. It wasn't just Shimono, either - 柏崎隼史 and 菊川佳就 also came to the brewery and took part in the actual brewing. There was even a link to the YouTube "Hobo Haji Channel."
MugiWhoa, that's the kind you can drink while watching the show! So what kind of beer is it?
Hop BroStylistically, it's being presented as a collaboration beer, and the flavor is light bitterness with a clean, crisp finish. It's basically a highly drinkable, easy-to-sip beer.
MugiWhat is that! Drinka... dri... drinkability? That's a tongue twister!
Hop BroIn short, it means 'so easy to drink you find yourself taking another sip before you know it!' It's 5.5% alcohol, 980 yen per bottle (tax included), and shipping begins in stages from around November 7.
MugiNice! And the price is easy to understand too! Are there other ways to buy it?
Hop BroThere are. It comes in versions with supervised smoked kaki-pea snacks, a glass set, and even a 24-can set. True to Namachaん Brewing's style, the pairing with smoked food is well designed.
MugiThis is something both show fans and craft-beer beginners can enjoy! I want to watch the video tonight and toast with some "Hobo Haji Beer"!
Release Information
According to Namachaん Brewing's official announcement, "Hobo Haji Beer" went on sale at 12:00 on Friday, October 31, 2025. The same date and time were also listed on the online store's special page, and shipping was said to begin gradually from around November 7.
In this collaboration, in addition to voice actor Hiro Shimono, 柏崎隼史 and 菊川佳就 visited the brewery and took part in the actual brewing process. The production process also has a guide to YouTube's "Hobo Haji Channel," making it a setup that can be enjoyed within the context of the program itself.
What's in the Beer
The product page describes the flavor as "a refreshing taste with light bitterness and a clean finish, making it easy to drink one after another." The alcohol content is 5.5%, and the single-bottle price is 980 yen (tax included). In addition, several sales formats were offered, including a supervised smoked kaki-pea snack set, a glass set, and a 24-can set.
What Makes Namachaん Brewing Distinctive
Namachaん Brewing is based in Toshima Ward, Tokyo, and operates as the brewery of Smoke Beer Factory. On its official website, it promotes "smoke beer made with house-smoked malt" and highlights pairing with smoked dishes as one of its strengths. It runs its Otsuka location as a brewpub, combining a locally rooted store network with in-house brewing.
In recent years, it has also carried out many collaborations with transportation companies and cultural facilities, and this "Hobo Haji Beer" can also be seen as another example in that line. It is a practical move by a Tokyo brewery that balances fan-oriented planning with the drinkability expected of craft beer.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroTokyo's Namachaん Brewing in Toshima Ward released "Hobo Haji Beer" in collaboration with Hiro Shimono's program on October 31, 2025 at 12:00!
MugiWhat! They actually made a beer for a voice actor collaboration? And they even set the exact time!
Hop BroExactly. It wasn't just Shimono, either - 柏崎隼史 and 菊川佳就 also came to the brewery and took part in the actual brewing. There was even a link to the YouTube "Hobo Haji Channel."
MugiWhoa, that's the kind you can drink while watching the show! So what kind of beer is it?
Hop BroStylistically, it's being presented as a collaboration beer, and the flavor is light bitterness with a clean, crisp finish. It's basically a highly drinkable, easy-to-sip beer.
MugiWhat is that! Drinka... dri... drinkability? That's a tongue twister!
Hop BroIn short, it means 'so easy to drink you find yourself taking another sip before you know it!' It's 5.5% alcohol, 980 yen per bottle (tax included), and shipping begins in stages from around November 7.
MugiNice! And the price is easy to understand too! Are there other ways to buy it?
Hop BroThere are. It comes in versions with supervised smoked kaki-pea snacks, a glass set, and even a 24-can set. True to Namachaん Brewing's style, the pairing with smoked food is well designed.
MugiThis is something both show fans and craft-beer beginners can enjoy! I want to watch the video tonight and toast with some "Hobo Haji Beer"!
