Kuriyama Craft Announces the Results of the “Spring Mist” Naming Vote, Calls on Visitors to Stop by the Taproom
Kuriyama Craft in Hokkaido reported the results of its name-prediction campaign for the seasonal beer “Harugasumi” on Instagram at 6:48 p.m. on February 26, 2026. The brewery published the top vote-getters and once again let fans know that the beer is being served at its taproom.
Hop BroToday’s topic is Kuriyama Craft in Hokkaido! They announced the results of their naming prediction campaign for the limited seasonal beer “Harugasumi,” and they also called on people to visit the taproom.
MugiWhoa! A campaign where you predict the name!? Making the beer release into an event sounds so fun!
Hop BroThey even published the vote totals: first place “Haruurara” with 12 votes, second “Haruichiban” with 8 votes, and third place was a tie between “Haruranman” and “Harukaze” with 5 votes each. That kind of open operation really builds trust.
MugiWow! It’s basically a spring election! I’d vote for “Spring Beer Manager”!
Hop BroThat’s the smart part: they don’t stop at the results announcement. They naturally guide people to actually try “Harugasumi” at the taproom “@kuriandkura.” And the first-day customers described it as having a “sweet-and-tart memory” like springtime encounters and farewells, which gives it real atmosphere.
MugiWhat is that! “Naturally guide people” sounds like such a technical phrase! And sweet-and-tart memory flavor sounds like youth on the tongue!?
Hop BroExactly. In more industry-ish terms, it’s an “experience pathway.” It creates a flow from excitement on social media to having a pint in the taproom. And stylistically, “Harugasumi” is seasonal, meaning it’s a beer to enjoy while it’s in season, right now only.
MugiI get it! It’s designed so your mood goes up from the post and then makes you want to go out for a drink right away! And with Hokkaido’s seasonal feel on top of that, it’s strong!
Hop BroWhat’s especially thoughtful is that they explicitly say they will dispose of the completed voting slips responsibly. As community management for a small brewery, even the way they wrap it up feels sincere.
MugiThat’s the best! I love that it doesn’t just end with seeing the results, but actually leads to a pint! I want to drink “Harugasumi” so badly now, let’s toast right away!
Kuriyama Craft, based in Hokkaido, announced the tally from its “Harugasumi” naming prediction campaign, which it ran as a way to build buzz for the spring season. In the post, the brewery expressed thanks to participants and revealed the leading vote-getters in detail. First place went to “Haruurara” with 12 votes, second to “Haruichiban” with 8 votes, and third to “Haruranman” and “Harukaze,” which tied with 5 votes each.
What stands out in this announcement is that it does not stop at simply reporting the vote results; it naturally leads into the actual drinking experience. Kuriyama Craft is inviting everyone, including those who guessed correctly and those who narrowly missed, to try “Harugasumi” at the taproom “@kuriandkura.” According to the brewery, customers who visited on opening day praised it as having a taste reminiscent of “sweet-and-tart memories” that evoke springtime meetings and partings.
For a small local brewery, seasonal beer derives its value from the freshness of being available only “right now.” This announcement, which combines a naming campaign rooted in Hokkaido’s sense of seasonality with an in-store experience pathway, can be seen as reflecting Kuriyama Craft’s community-oriented operating style.
The post also stated that completed voting slips would be disposed of responsibly. As the closing move for a participatory campaign, it carefully conveyed the brewery’s management stance.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s topic is Kuriyama Craft in Hokkaido! They announced the results of their naming prediction campaign for the limited seasonal beer “Harugasumi,” and they also called on people to visit the taproom.
MugiWhoa! A campaign where you predict the name!? Making the beer release into an event sounds so fun!
Hop BroThey even published the vote totals: first place “Haruurara” with 12 votes, second “Haruichiban” with 8 votes, and third place was a tie between “Haruranman” and “Harukaze” with 5 votes each. That kind of open operation really builds trust.
MugiWow! It’s basically a spring election! I’d vote for “Spring Beer Manager”!
Hop BroThat’s the smart part: they don’t stop at the results announcement. They naturally guide people to actually try “Harugasumi” at the taproom “@kuriandkura.” And the first-day customers described it as having a “sweet-and-tart memory” like springtime encounters and farewells, which gives it real atmosphere.
MugiWhat is that! “Naturally guide people” sounds like such a technical phrase! And sweet-and-tart memory flavor sounds like youth on the tongue!?
Hop BroExactly. In more industry-ish terms, it’s an “experience pathway.” It creates a flow from excitement on social media to having a pint in the taproom. And stylistically, “Harugasumi” is seasonal, meaning it’s a beer to enjoy while it’s in season, right now only.
MugiI get it! It’s designed so your mood goes up from the post and then makes you want to go out for a drink right away! And with Hokkaido’s seasonal feel on top of that, it’s strong!
Hop BroWhat’s especially thoughtful is that they explicitly say they will dispose of the completed voting slips responsibly. As community management for a small brewery, even the way they wrap it up feels sincere.
MugiThat’s the best! I love that it doesn’t just end with seeing the results, but actually leads to a pint! I want to drink “Harugasumi” so badly now, let’s toast right away!
