Ise Kadoya Beer is a brewery based in Ise City, Mie Prefecture, and in this Instagram post it introduced “Mugi no Manimani” as the April subscription-exclusive beer.

In the post, this beer is described as an “orthodox pilsner that focuses on traditional ingredients and brewing methods.” Rather than piling on embellishments, it seems designed to let you enjoy the sturdy, classic structure of a lager straight on. More than a flashy limited release, it is the kind of beer that makes you want to carefully rediscover the fundamentals of a pilsner: the malt flavor, the hop bitterness, and the crisp finish.

Being offered as a subscription exclusive also suits the character of this beer well. Among the different beers delivered each month to subscription members, choosing an orthodox pilsner makes the brewery’s current position stand out more clearly. Separate from styles that push aroma or heft, this was an introduction that can be read as proposing a beer that goes with everyday meals and the first pour of the day.

For fans of Ise Kadoya Beer, one of the pleasures is not only the contents of the limited releases, but also following which styles are chosen on a regular basis. “Mugi no Manimani” leaves an impression as something that reminds you once again of the appeal of pilsner.