Himitsu Beer of Ise, Mie, introduced its beer “Sametare” alongside a small warehouse anecdote: while working in the storeroom, a bird suddenly dropped down from the attic. The post says the surprise briefly stopped their hands, and that they had repeatedly seen a parent bird entering the roof space.

“Sametare” is an EXTRA HOPPY ALE at 4.5% ABV. It is brewed with plenty of European hops and dry-hopped for aroma, bringing out green, grassy notes and a dry, straw-like impression. At the same time, the brewery says its house yeast adds stone-fruit and pear-like aromas at the top, softening the edges of the hop profile.

The beer is built around bold hop presence, firm bitterness, and a dry finish. Himitsu Beer describes it as, at present, the most bitter beer in its lineup. It is also presented as a good match for vinegary dishes such as fish pickles and aji nanban-zuke, and may appeal to fans of lager, saison, farmhouse, or Belgian-style beers.

Based in Ise, Mie, Himitsu Beer continues to present beers shaped by season and place. In this post, a small surprise in the warehouse becomes a neat introduction to the character of the beer itself.

Source: Instagram