Better life with upcycle’s Upcycled Beer to Appear on TV Tokyo’s Sokontokoro
Better life with upcycle, a brewery based in Ebina, Kanagawa, has announced that its upcycled beer will be featured on TV Tokyo’s popular program “Tokoro-san’s Sokontokoro.” The brewery’s beer made from bread crusts is expected to draw fresh attention.
Hop BroBetter life with upcycle in Ebina, Kanagawa, is bringing its upcycled bread-crust beer to TV Tokyo’s “Sokon Tokoro!”!
MugiWhat?! Beer from bread crusts? A breakfast sidekick is joining the craft-beer world?
Hop BroExactly. It’s upcycle brewing: using bread crusts that might otherwise be discarded and giving them a valuable new role.
MugiSo the crusts get a beer-world level-up at the brewery? I love this plot twist!
Hop BroThat’s close! Their starch can support fermentation, making bread crusts a helpful brewing ingredient rather than waste.
MugiNice! But what beer style is it? Please don’t say a liquid melon pan.
Hop BroThe article doesn’t reveal the exact beer name or specific beer style—which makes tasting how they shape that bread-derived character even more tempting.
MugiThe broadcast starts at 7:30 p.m. November 6—not 8! I’d better have my snacks ready early.
Hop BroAn online value set is planned from 8 p.m. that day through November 19, and Yokohama’s Third Grain celebration begins November 6 too. Say “I watched it!” when ordering food.
MugiThen it’s TV first, and Third Grain or the online shop next! I want to toast with a bread-crust born beer right away!
Better life with upcycle, a brewery based in Ebina, Kanagawa, has announced that its upcycled beer will be featured on TV Tokyo’s “Tokoro-san’s Sokontokoro,” a program known for exploring surprising knowledge and stories from everyday life.
The segment is scheduled to air on November 6 at 7:30 p.m. The brewery noted that some previous communications had listed an 8 p.m. start time, but the correct broadcast time is 7:30 p.m. The broadcast date may change depending on circumstances.
Better life with upcycle brews craft beer using bread crusts that might otherwise be discarded. The brewery was founded around the challenge of food waste and continues to pursue thoughtful production that makes the most of its ingredients. Turning a familiar bakery byproduct into beer is a natural expression of the brewery’s upcycling-focused approach.
To coincide with the broadcast, the brewery plans to offer special-value sets through its official online shop from 8 p.m. on November 6. The promotion is scheduled to run through November 19.
A broadcast-related campaign will also begin on November 6 at the brewery’s directly operated taproom, Third Grain, in Bashamichi, Yokohama. Customers who order food and tell staff, “I saw you on TV,” will receive a special service.
Third Grain is open from 11 a.m. to 11 p.m. Monday through Saturday, and from 11 a.m. to 6 p.m. on Sundays and public holidays. Located in Naka Ward, Yokohama, the taproom is within walking distance of Kannai and Bashamichi stations. The broadcast offers beer fans another opportunity to discover how bread crusts can become a distinctive craft beer.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroBetter life with upcycle in Ebina, Kanagawa, is bringing its upcycled bread-crust beer to TV Tokyo’s “Sokon Tokoro!”!
MugiWhat?! Beer from bread crusts? A breakfast sidekick is joining the craft-beer world?
Hop BroExactly. It’s upcycle brewing: using bread crusts that might otherwise be discarded and giving them a valuable new role.
MugiSo the crusts get a beer-world level-up at the brewery? I love this plot twist!
Hop BroThat’s close! Their starch can support fermentation, making bread crusts a helpful brewing ingredient rather than waste.
MugiNice! But what beer style is it? Please don’t say a liquid melon pan.
Hop BroThe article doesn’t reveal the exact beer name or specific beer style—which makes tasting how they shape that bread-derived character even more tempting.
MugiThe broadcast starts at 7:30 p.m. November 6—not 8! I’d better have my snacks ready early.
Hop BroAn online value set is planned from 8 p.m. that day through November 19, and Yokohama’s Third Grain celebration begins November 6 too. Say “I watched it!” when ordering food.
MugiThen it’s TV first, and Third Grain or the online shop next! I want to toast with a bread-crust born beer right away!
