ISEKADO Beer to Hold 29th Anniversary Festival on April 18 at Shimono Brewery, with Advance Tickets on Sale
ISEKADO will hold its "29th Anniversary Festival" on April 18, 2026, at its Shimono Brewery in Ise City, Mie Prefecture. Admission is free, and the event will feature a toast by the president, live performances, a raffle, and more. Advance beer tickets are also on sale.
Hop BroISEKADO is holding its 29th Anniversary Festival. It’s happening on Saturday, April 18, 2026, at Shimono Brewery in Mie Prefecture’s Ise City, and that alone is pretty exciting.
MugiWait, it’s free admission!? An event that generous has me feeling like I’ve already had a beer before even going!
Hop BroAnd the venue is ISEKADO Shimono Brewery, so you can soak in the brewery atmosphere itself. As someone who used to work in brewing, that alone is enough to get me hyped.
MugiI get that they’re celebrating at the brewery, but what even is an anniversary beer introduction? It already sounds delicious just from the name!
Hop BroThat’s the highlight. According to the timetable, the anniversary beer is at 12:15, and there’s even a brewer introductions and toast segment, so you get to hear from the makers while you drink.
MugiWhoa, there’s live music and even a DJ!? It’s festival mode all day long. I might get tipsy from the atmosphere before the beer!
Hop BroIt’s scheduled pretty solidly, from the 10:00 opening remarks to the 17:00 closing. There’s also a raffle planned in the middle, so it’s basically a drink, listen, and win kind of setup.
MugiBut seriously, limited beers are coming soon? Stopping at the interesting part is kind of unfair, isn’t it? That kind of thing makes me restless!
Hop BroI know, we’ll have to wait for more details on that. Also, the advance tickets are better value than buying on the day, like 1,500 yen for three, so if you’re going, it’s better to secure them early.
MugiAnd they’re recommending the free shuttle bus too. If parking is limited, the bus is probably the right call, especially for people who are fully intending to drink from the start!
Hop BroExactly. Since this is a milestone for ISEKADO, a brand rooted in Ise’s long history, it should be an event where you can feel both tradition and the present. This is definitely the kind of day that makes you want to raise a glass together.
MugiYeah, it feels like a 29th-anniversary feast! I’ll keep following the updates and show up on April 18 with an empty stomach!
ISEKADO celebrates its 29th anniversary milestone at Shimono Brewery
ISEKADO will hold its "29th Anniversary Festival" on Saturday, April 18, 2026. The venue is ISEKADO Shimono Brewery in Shimono-cho, Ise City, Mie Prefecture, and the event will run from 10:00 to 17:00 with free admission.
ISEKADO's roots trace back to Nikenjaya Kadoya Mochiten, a long-running business that has operated in Ise for many years. According to the company’s official website, it has been building craft beer since 1997 against the backdrop of a venerable business with a history of about 440 years in Ise. With a track record of recognition in international competitions as well as a foundation in tradition, the anniversary festival looks set to be a place to reflect on that journey.
What to look for on the day
The published timetable shows a full day of programs, starting with the opening remarks and a toast by the president, followed by live music, an introduction to the anniversary beer, introductions to brewers from other companies, a DJ set, and a raffle.
- 10:00 Opening remarks and toast
- 10:30 X+ live performance
- 12:15 Introduction to the anniversary beer
- 13:15 Brewer introductions and toast
- 13:45 DJ O-pint
- 15:30 Raffle
- 17:00 Closing
Limited-edition beers and original goods are listed as coming soon, so details are still awaited.
Advance tickets on sale until noon on April 17
Tickets will be sold at the venue for 600 yen each on the day, but the official online shop is offering advance beer tickets. Pricing is 1,500 yen for three tickets, 2,400 yen for five, and 4,500 yen for ten, making them a better deal than buying on the day. Tickets will not be shipped; on the day, buyers should present either the purchase-completion screen or the completion email at reception to redeem them.
The access information recommends using the free shuttle bus, since parking is limited. As an anniversary event that reflects both ISEKADO's deep roots in Ise and its world-class recognition, beer fans will want to keep an eye out for more updates.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroISEKADO is holding its 29th Anniversary Festival. It’s happening on Saturday, April 18, 2026, at Shimono Brewery in Mie Prefecture’s Ise City, and that alone is pretty exciting.
MugiWait, it’s free admission!? An event that generous has me feeling like I’ve already had a beer before even going!
Hop BroAnd the venue is ISEKADO Shimono Brewery, so you can soak in the brewery atmosphere itself. As someone who used to work in brewing, that alone is enough to get me hyped.
MugiI get that they’re celebrating at the brewery, but what even is an anniversary beer introduction? It already sounds delicious just from the name!
Hop BroThat’s the highlight. According to the timetable, the anniversary beer is at 12:15, and there’s even a brewer introductions and toast segment, so you get to hear from the makers while you drink.
MugiWhoa, there’s live music and even a DJ!? It’s festival mode all day long. I might get tipsy from the atmosphere before the beer!
Hop BroIt’s scheduled pretty solidly, from the 10:00 opening remarks to the 17:00 closing. There’s also a raffle planned in the middle, so it’s basically a drink, listen, and win kind of setup.
MugiBut seriously, limited beers are coming soon? Stopping at the interesting part is kind of unfair, isn’t it? That kind of thing makes me restless!
Hop BroI know, we’ll have to wait for more details on that. Also, the advance tickets are better value than buying on the day, like 1,500 yen for three, so if you’re going, it’s better to secure them early.
MugiAnd they’re recommending the free shuttle bus too. If parking is limited, the bus is probably the right call, especially for people who are fully intending to drink from the start!
Hop BroExactly. Since this is a milestone for ISEKADO, a brand rooted in Ise’s long history, it should be an event where you can feel both tradition and the present. This is definitely the kind of day that makes you want to raise a glass together.
MugiYeah, it feels like a 29th-anniversary feast! I’ll keep following the updates and show up on April 18 with an empty stomach!
