Setouchi Brewery has announced a weekend-only sale of "10% off everything" on its official online store. The site says the offer is limited to three days, from Friday, April 17 to Sunday, April 19, and it covers a wide range of items, from standard products and set bundles to original goods.

The brewery is located in Takamatsu, Kagawa Prefecture, surrounded by the nature of the Seto Inland Sea. It handles everything in-house from planning to brewing to shipping, and its lineup includes staples such as "SETOUCHI LAGER" and "SETOUCHI IPA," along with distinctive labels that evoke udon culture and the character of the Seto Inland Sea. It also operates the taproom-cum-shop "RIVER SIDE 351," making it a place to enjoy both online and in person.

On its official website, the brand says it will continue to carry out activities such as environmental protection and contributing to the local community. Its appeal lies not just in selling products, but also in continuing to make things connected to the Setouchi region.

This sale could be an entry point for people trying Setouchi Brewery's beer for the first time, and a chance for existing fans to stock up on staples and sets. If you were planning to buy from the online store, it would be worth checking during the sale period.