ISEKADO Beer Announces New "Hoppnyaon 12th Fleet" Featuring Vera Hop
On June 1, ISEKADO Beer announced its new release, "Hoppnyaon 12th Fleet," on Instagram. Centered on the new Vera hop, the beer brings out a bright tropical-fruit character, with BtoB sales starting on Tuesday and e-commerce sales starting on Wednesday.
Hop BroISEKADO Beer did it again, and "Hoppnyaon 12th Fleet" was unveiled on June 1.
MugiWhoa, the name alone is adorable! The 12th entry in the neko series? How long has this been going on!?
Hop BroAnd this time, it’s produced by factory manager Seta, with the star hop using the new Vera hop.
MugiVera hop? What even is that! A new hop variety suddenly makes it sound like science class!
Hop BroBasically, it’s a hop with a different aroma design. This one’s all about bringing out a bright tropical feel.
MugiOhhh! So when you drink it, a tropical-fruit-like aroma just floats up?
Hop BroExactly. And the phrase NEW CUTIE in the image adds a nice lightness and sense of playfulness too.
MugiWhat is that, adorable overload! ISEKADO has that long-established Mie/Ise feel but still knows how to push things forward.
Hop BroThat’s what makes ISEKADO interesting. Their staples and limited releases are both strong, and you can really tell they care about how they present hops.
MugiAnd sales start with BtoB on Tuesday and e-commerce on Wednesday, right? I definitely need to keep an eye on this!
Hop BroThey’re covering both business and general customers, so nothing is being left out. This is definitely one to watch as the standout new release of the week.
MugiYeah, just reading about it makes me want to drink it! I want to toast tonight with a tropical glass!
On June 1, ISEKADO (Ise Kadoya Beer) of Ise City, Mie, introduced its new "Hoppnyaon 12th Fleet" on Instagram. In the post, it is positioned as the 12th release in the popular series produced by factory manager Seta, and it was revealed that the new Vera hop was chosen as the star hop this time.
Vera is described as bringing out a bright tropical-fruit character, suggesting a design that puts hop individuality front and center even within the series. The image also shows the words "NEW CUTIE," adding a light, playful feel that suits a fresh face.
ISEKADO is a brewery based in Ise, Mie, that has long produced craft beer with a lineup ranging from core staples to limited releases. Among them, the cat-themed "neko" series is one of the most popular with fans. This new release can also be seen as a product that balances the familiarity of the series name with careful hop selection.
Sales will begin sequentially by channel. According to the post, BtoB sales start on Tuesday, and e-commerce sales start on Wednesday. By rolling out through separate channels, the beer is being delivered to both business and general consumers. In true ISEKADO fashion, this is a new release worth watching for the way it showcases its hops.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroISEKADO Beer did it again, and "Hoppnyaon 12th Fleet" was unveiled on June 1.
MugiWhoa, the name alone is adorable! The 12th entry in the neko series? How long has this been going on!?
Hop BroAnd this time, it’s produced by factory manager Seta, with the star hop using the new Vera hop.
MugiVera hop? What even is that! A new hop variety suddenly makes it sound like science class!
Hop BroBasically, it’s a hop with a different aroma design. This one’s all about bringing out a bright tropical feel.
MugiOhhh! So when you drink it, a tropical-fruit-like aroma just floats up?
Hop BroExactly. And the phrase NEW CUTIE in the image adds a nice lightness and sense of playfulness too.
MugiWhat is that, adorable overload! ISEKADO has that long-established Mie/Ise feel but still knows how to push things forward.
Hop BroThat’s what makes ISEKADO interesting. Their staples and limited releases are both strong, and you can really tell they care about how they present hops.
MugiAnd sales start with BtoB on Tuesday and e-commerce on Wednesday, right? I definitely need to keep an eye on this!
Hop BroThey’re covering both business and general customers, so nothing is being left out. This is definitely one to watch as the standout new release of the week.
MugiYeah, just reading about it makes me want to drink it! I want to toast tonight with a tropical glass!
